I Do Jewelry

HIERSUN (Hengxin) Diamond Institution was founded in 2000 and is one of the earliest enterprises in the diamond industry in China. Since its establishment, it has been engaged in designing and selling various high-quality jewelry products with the spirit of "pursuing perfection and continuous innovation," and has rapidly developed into an outstanding enterprise renowned in China's diamond industry with broad vision and forward-looking business philosophy.
After more than a decade of innovation and development, HIERSUN (Hengxin) Diamond Institution now owns three diamond jewelry brands: HIERSUN (Hengxin), I Do, and ooh Dear. Among them, HIERSUN (Hengxin) is the brand successfully created at the inception of HIERSUN (Hengxin) Diamond Institution, positioned as high-end collector-grade jewelry, which pioneered a change in traditional jewelry business concepts and industry patterns, presenting the unique charm of high-end custom jewelry to people pursuing a high-quality lifestyle. "I Do" is a brand positioned to express "the warmest emotion in the world." As of December 31, 2012, I Do had a retail network of more than 300 stores across China, covering all provinces, autonomous regions, and municipalities directly under the central government except the Tibet Autonomous Region, becoming the preferred diamond jewelry for urban white-collar workers for marriage and precious emotional expression. Its European fashion design and precious emotional connotation have also made it a sought-after choice among many celebrities and stars. In addition, under the trend of global internet economy and online e-shopping, HIERSUN (Hengxin) Diamond Institution has also pioneered the "ooh Dear" custom diamond gift brand targeting young and fashionable groups.
Over the years, HIERSUN (Hengxin) Diamond Institution has not only integrated resources of internationally high-end jewelry institutions from many countries around the world but also signed in-depth cooperation agreements with top jewelry designers globally, making Hiersun synonymous with excellent diamonds and top-level jewelry design, and gaining recognition and awards from authoritative domestic and international institutions, with countless honors.
HIERSUN (Hengxin) Diamond Institution has always been committed to social responsibility, not only integrating the concept of corporate citizenship into its overall strategy but also practicing it in actual operations. On one hand, it consistently designs and sells various high-quality jewelry products with the spirit of pursuing perfection and continuous innovation, leveraging its global resources and international design level to provide consumers with ultimate products and perfect experiences, deeply and extensively influencing Chinese people's fashion life; on the other hand, we have always been committed to bearing social responsibility, adhering to the principles of practical implementation, professional operation, and long-term sustainable development, reflecting HIERSUN (Hengxin) Diamond Institution's unremitting efforts to be an excellent corporate citizen.