Longou Pharmaceutical

Shenzhen Longou Pharmaceutical Group Co., Ltd., founded in June 2000, is a large pharmaceutical group engaged in pharmaceutical R&D, production, and sales, with nearly 600 employees. It has 221 product approval numbers, including 181 medical insurance and essential drug varieties, and 8 exclusive varieties. It currently has 5 subsidiaries: Jiangsu Longou Pharmaceutical Co., Ltd., Yantai Zhongzhou Pharmaceutical Co., Ltd., Guangxi Yulan Pharmaceutical Co., Ltd., Jiangsu Shenglang Pharmaceutical Co., Ltd., and Hubei Langbo Pharmaceutical Co., Ltd.

I. Marketing Network
　　The Group has established three major business centers: Clinical Product Marketing Center, OTC Business Center, and International Business Center, with chief offices in 30 provinces and more than 300 sales elites. Its marketing reach extends deep into counties and townships, with products entering more than 10,000 hospitals nationwide and the second and third terminals.

II. Academic Promotion
The company has a strong academic promotion team, and each product has a well-known expert as its spokesperson. The company's academic promotion is divided into three stages: Stage One—training for frontline clinical representatives under agents; Stage Two—department meeting training at terminal hospitals; Stage Three—large provincial annual meetings for distributors or product presentations for clinical doctors with more than one hundred attendees.
The company headquarters assigns one product manager to each product line, mainly responsible for product planning, brochure design, planning and convening large provincial conferences, etc. Each provincial region on the market frontline is equipped with 1-2 academic specialists to assist agents in going deep into the frontline and hold approximately more than 2,000 department promotion meetings each year for terminal hospitals.
Investment and support in academic activities and gifts are increased for model hospitals. In each province, 1-2 expert academic spokespersons are selected from model hospitals to serve customers and our company.

III. Company Products
　　The company's products fall into two categories. First are agency products. At present, our company acts as agent for dozens of high-end prescription drugs from home and abroad, covering categories such as antibiotics, nervous system, cardiovascular and cerebrovascular system, respiratory system, and digestive system. Representative products include Xixinnao Injection produced by Shanghai Fosun Group and Piracetam Sodium Chloride Injection produced by Shandong Weigao Pharmaceutical. Among them, Xixinnao Injection (indications: relieving cough, relieving asthma, and eliminating phlegm) has annual sales of more than 5 million units, accounting for more than 80% of the national market for similar products; Piracetam Sodium Chloride Injection (indications: reducing intracranial pressure and improving cerebral metabolism) exceeded 17 million bottles in single-product sales in 2013. Second are self-operated varieties, with representative products including Jinhua Lian Dispersible Tablets from Yantai Zhongzhou Pharmaceutical Co., Ltd., and Shedan Chuanbei Liquid and Zhichuang Tablets from Guangxi Yulan Pharmaceutical Co., Ltd., greatly enriching our product line.
In product sales, the company has created one performance myth after another and formed an excellent reputation in the industry of "acting as agent for one, succeeding with one."

IV. Corporate Honors
　　In 2006, Longou Pharmaceutical was rated ninth among China's top ten most growth-capable circulation enterprises. In 2008, it became vice chairman unit of the Pharmaceutical Industry Chamber of Commerce of the All-China Federation of Industry and Commerce. In 2009, Chairman Zou Xiang won the "Top Ten Influential Figures Award for China's Growth-Oriented Pharmaceutical Enterprises on the 60th Anniversary of the Founding of the PRC." From 2010 to 2012, it was rated as "China's Most Investment-Worthy Pharmaceutical Enterprise."

V. Human Resources
　　The company headquarters has a total of 350 employees, with an average age of 35. 75% of them have bachelor's degrees or above in medicine, pharmacy, or marketing, including 300 marketing personnel. The subsidiaries also have hundreds of employees. The company has established long-term cooperation with recruitment websites such as 51job and BOSS Zhipin, providing abundant sources for selecting talent.
The company attaches great importance to talent development, sending senior executives to study at Tsinghua University EMBA, Peking University EMBA, Peking University HSBC Business School, Action Success International Education Group, and various specialized programs, and sending product managers to various academic conferences. The whole company organizes at least one learning session for all employees every week, covering performance management, cost management, telephone etiquette, financial knowledge, etc. Through continuous learning, employee quality and management level have been continuously improved.

VI. Corporate Management
　　The company has established the Group Administrative Center, Marketing Center, OTC Business Center, International Business Center, Human Resources Center, and Financial Center, and will also establish an R&D Center, Production Center, Procurement Center, Quality Center, etc. Each center has clear division of labor and coordinated cooperation. The scientific and reasonable organizational setup and staffing have laid a solid foundation for the continuous development of Longou and its subsidiaries. At the same time, it has also established sound meeting systems, performance appraisal systems, and training systems, ensuring the company's overall work efficiency. The company's video conferencing system and electronic fax system have greatly improved the company's management level and reduced operating costs.

VII. Corporate Culture
Talent View: A sense of responsibility, learning ability, innovative spirit, and dedication.
Values: Team spirit, people-oriented, filial piety to parents, and social responsibility.
Advocated Culture: Gratitude culture, appreciation culture, reflection culture, happiness culture, and PK culture.
Longou Spirit: Persistence, focus, learning, innovation, inclusiveness, attention to detail, execution, and zero-based thinking.
The company advocates a family-oriented and school-oriented corporate culture. Every year, it carefully prepares birthday gifts and birthday parties for employees, cares about employees' lives while also caring about their families, and sends gifts to employees' parents during the Mid-Autumn Festival to convey care. The company pays attention to employee growth, has established a superior-responsibility training mechanism, does a good job in career planning for employees, urges and guides everyone to continue learning, and helps employees progress and succeed.
　　In the domestic business field, Longou Pharmaceutical has established a positive, healthy, innovative, and honest corporate brand.
　　Longou Pharmaceutical fully respects suppliers and distributors, regarding their interests as the highest interests. Longou Pharmaceutical is willing to provide strong marketing network support for domestic and foreign manufacturers to solve market problems; it is willing to provide excellent varieties and excellent professional services for the vast number of distributor friends to solve variety problems. Longou Pharmaceutical is willing to join hands with friends from all walks of life at home and abroad to work together and develop together!