IUNI

iuni is a new mobile phone brand released by Shenzhen IUNI Technology Co., Ltd., founded in October 2013, focusing on the pure iuni os system, quickly capturing a large number of fans. Afterwards, iuni successively launched three mobile hardware products: U2, U3, and i1. Starting in the second half of 2015, under the leadership of founder Tong Hexin, iuni will adhere to the brand philosophy of pure simple white, use the internet business model, directly face consumers who like the pure and simple concept, and jointly shape a first-class experience mobile phone brand.


Company Name Shenzhen IUNI Technology Co., Ltd.
Foreign Name iuni
Headquarters Location 16th Floor, Building B, Donghai International Center, No. 7888 Shennan Avenue, Futian District, Shenzhen
Establishment Time October 23, 2013
Company Nature Limited Liability Company
Company Slogan iuni pure simple white, always consistent
Number of Employees 100+ (2015)
CEO Tong Hexin



1. Brand Introduction
Brand Meaning
iuni has now established a new unique brand positioning: pure simple white, always consistent.
From the literal sense, pure means singularity without mixture, a realm; simple means simplified selection and focus, an attitude; white means emptiness and cleanliness, a language. The three are integrated into one, presenting three ladder forms.
From the product sense, pure refers to the zero pre-installed pure iuni os, simple refers to the minimalist design with high aesthetic appearance, white refers to the product with white as the main color tone.
From the brand sense, pure is with the original childlike heart, honestly facing users; simple is reducing thinking and choices, taking a path closer to happiness; white is emptying the present, leaving more possibilities for the future.

Brand Crowd Positioning
iuni's crowd positioning is for a group of people who like the pure and simple life philosophy, and will make good products that match the pure simple white philosophy for these users.

Internet Brand
iuni will be made into an internet mobile phone brand, for ethnic groups with a common life philosophy, doing business with thresholds (a brand with spiritual pursuit). Hardware parameters are not the * product appeal, * pure * simple experience is the * appeal of iuni products.
The iuni team is composed of entrepreneurs who have come out from major well-known internet companies, covering different fields such as product design, ROM development, e-commerce, digital marketing, and community operations, with rich practical experience in product iteration, user collaboration, and sales services under the internet model.
The entire pure simple white philosophy of iuni is not born out of thin air, but comes from the * core * cognition of old iuni users towards our products: pure OS. To thank old users and not forget the original intention, iuni will subsequently launch activities to give back to old users.

Brand Philosophy
Pure: Pure thinking, life is more natural.
——The window soaked in sunlight, filled with the whole ocean. In the waves gently pushed by the boat, children play up and down. Can't grasp, the quiet time flowing away. But in the sweet singing, love and enjoy the changing seasons. The paper airplane riding the clear breeze, carrying happiness flying to you.
Simple: Simple heart, the world is broader.
——The first message every day is a gentle greeting from the morning light. The quilt filled with warmth, reflecting the shadow of seagulls. Open your hands, in your embrace is a whole clean world. With the charming breath from afar, maintaining just the right distance. With the window of the eyes, containing the ocean of the heart.
White: Infinite blank space, more possibilities for the future.
——Footprints on the beach, heading towards tomorrow. The silkworm waiting to break out of the cocoon, spreading its thin wings of transformation. Emptying worries, fatigue reset to zero. Open the window, set sail again. Chat with the future about a hundred dreams.

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