China Search (abbreviated as "Guo Search", English domain name *) was officially launched on March 21, 2014. It is an official search engine under central construction, a central news website, a national high-tech enterprise, a powerful cross-media, converged media, and new media communication carrier, an authoritative internet data and information repository, and a colorful internet plus innovation application platform. It was jointly established by People's Daily, Xinhua News Agency, and five other major central units as China Search Information Technology Co., Ltd. Central leaders attach great importance to China Search and encourage it to "strive towards the goal of building a search engine for the country." China Search follows the new trend of the global new round of technological revolution, adheres to the concepts of innovation-driven and media convergence development, is oriented towards meeting the needs of the country, society, and the public, applies new technologies such as artificial intelligence, big data, cloud computing, and blockchain, aggregates positive energy for media convergence communication, focuses on reflecting the authority, fairness, interactivity, and precision of the national search, continuously improves user satisfaction, and optimizes personalized user experience. Since January 2018, China Search has been managed as a direct enterprise under Xinhua News Agency. As the search national team, under the guidance and support of the Central Propaganda Department and Xinhua News Agency, China Search focuses on its main search business, transforms towards mobile, makes efforts in intelligence, and advances towards video. It solidly runs the "red search" centered on the "Database of Telling China's Stories Well", the "green search" serving over 200 million young families, and the "golden search" that polishes the golden signboard of the "search national team" to achieve social benefits and market value. Among them, the green search "Huayang Search" provides safe and reassuring search engine and information feed services for more than 200 million families with teenagers, committed to creating a green mobile ecosystem.
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