Changba Maisong

Changba Maisong - a chain brand for young people's music gatherings, established on May 26, 2014, created through the strong alliance of the young entity chain brand 'Maisong KTV' and the leading mobile social software 'Changba APP', resulting in a brand new entertainment brand.
Based on the massive base of 480 million activated devices of the Changba APP, Changba Maisong shares 200 million registered users who love karaoke, not only smoothly achieving online-to-offline consumer traffic diversion, but also under the O2O model, it is an innovative disruption with Changba in terms of 'user interconnection, data interconnection, gameplay interconnection, and brand interconnection' between online and offline. Changba Maisong possesses an advanced professional chain management team and ERP chain management system, adheres to high-quality music hardware, and continuously innovates and reforms in product design, music interaction gameplay, and scene design. Changba Maisong has pioneered multiple new ways of KTV, organically combining mobile music entertainment with offline KTV physical stores, with youthful creativity, breaking traditional barriers to enhance the entertainment experience, advocating and practicing 'borderless entertainment', focusing on 'near-field social' entertainment scenes and products, adhering to the 'user-centric' development philosophy, continuously creating new products, gameplay, and models for blue-ocean entertainment, making young people's entertainment lifestyle more fashionable, authentic, and interesting, breaking through people's cognition of traditional KTV in both external form and internal gameplay, leading the consumption upgrade of mainstream cultural entertainment.
Under its original 'small, fast, and agile' large-scale operation model, Changba Maisong is spread across the country. As of June 2018, the number of Changba Maisong KTV stores nationwide has exceeded 400, covering 26 provinces and municipalities directly under the central government, and spreading across 64 cities. In terms of chain scale, Changba Maisong KTV has become a leading enterprise in the national KTV chain brand, maintaining a good development momentum of sustained growth, exerting good economic and social benefits, becoming a demonstration unit for the transformation and upgrading of local cultural and entertainment industries.