Beijing Qirui Xinzhi Culture Communication Center

Qirui Xinzhi Culture Media Co., Ltd. is one of the most influential private film and television institutions in China. Founded in 2000, it is a professional film and television investment and distribution enterprise with a TV drama production (Class A) license and a film distribution license, and is a governing unit of the Capital Radio and Television Program Production Industry Association. The company's business covers television and film, including both scripted and unscripted categories, and also involves advertising, artist management, and related businesses. In recent years, the company has successfully launched a large number of outstanding film and television works, which have not only achieved good economic returns but also gained wide social acclaim and international influence. As the company's core business, TV dramas—since its establishment, Zhonglian Huameng has invested in and produced numerous high-quality TV dramas such as "Eight Heroes," "Stormy Pear Blossom," "Front and Back," "Poor Dad, Rich Dad," "Life Without Regret," and "Love in the Vast Land," covering various genres including ancient costume martial arts, modern legends, revolutionary warfare, and realistic life. In particular, the "Hero Invincible" series of military suspense dramas, including "The Benevolent Invincible," "The Brave Invincible," and "The Wise Invincible," not only achieved excellent ratings but also made the "Hero Invincible" brand a symbol of high-quality TV dramas, favored by TV stations. The company adheres to the concept of high-quality works and maintains cooperation with top-tier domestic creative talents, such as actors Chen Baoguo and Li Youbin; directors Wong Jing and Shang Jing; and screenwriters Liu Yibing, Shi Xiaoke, and Yu Baimei. The rich film and television resources provide a solid foundation for the company's development and growth. The company also focuses on investing in unscripted programs and has cooperated with FME, a subsidiary of international media giant Bertelsmann, to establish China Vision Documentary Media Co., Ltd. The documentary program "Vision" produced by the company has been broadcast on more than 20 TV stations across the country, covering history, humanities, nature, science and technology, and fashion, making it one of the most influential professional documentary programs in China. At the same time, the China-foreign co-produced documentaries "The Long March," "My and the Tibetan Antelope," and "Marvin and the Panda" have all won international awards and received worldwide acclaim. In addition to television, the company also invests in film production and distribution. It has not only successfully launched a number of artistic masterpieces, including "The Underdog Knight," "A Chinese Fairy Tale," "The Silent Holy Stones," and "Lan," providing a stage for young directors such as Jiang Wenli, Ding Sheng, and Pema Tseden to realize their silver screen dreams, but also participated in investing in several influential and commercially successful blockbusters, such as "Let the Bullets Fly," "My Own Swordsman," and "Beginning of the Great Revival," which have won top awards at film festivals including Oscar, Cannes, Venice, Berlin, Montreal, Busan, and San Sebastián. Furthermore, the company owns the copyrights to more than 150 classic domestic films, such as "Keep Cool," "Devils on the Doorstep," "Sorry Baby," and "Crouching Tiger, Hidden Dragon," featuring works by top domestic film directors. Excellent works also require a comprehensive marketing and distribution channel for protection. A strong and efficient distribution network is precisely the core competitiveness of Zhonglian Huameng Company. Since its inception, the company has distributed thousands of TV drama episodes and maintains close cooperative relationships with all major TV stations. At the same time, in response to the government's "going global" initiative, the company has invested heavily in establishing an overseas distribution network covering the globe, distributing excellent film and television works to mainstream European and American television networks including BBC, National Geographic, and History Channel.