Orange Hotel

【Orange Hotel】
Founded in 2006, Orange Hotel is positioned as a designer hotel, designed by American designer Amy, a graduate of the renowned UC Berkeley design school, and invested by shareholders who have invested in international five-star hotel groups, committed to treating hotels as works of art. Currently, more than 60 hotels are open and operating nationwide, and by the end of the year, this number will reach over 100.

Orange Hotel has been committed to introducing a brand-new hotel concept in China, allowing more travelers to understand the style of American boutique hotels. The strong capital strength behind Orange has enabled this chain plan to proceed smoothly, and due to the direct operation model in the initial phase, the actual accommodation quality of the hotels has been effectively controlled. What Orange Hotel pursues is not blind pursuit of quantity and scale, but the unique flavor and good reputation of each store, as well as the globally consistent room facilities and services.

【Sub-brands】
1. Orange Crystal Hotel - High-end designer hotel

Orange Crystal Hotel: The high-end brand of Orange Designer Hotel. The room facilities of Orange Crystal Hotel have exceeded the level of most international five-star hotels. The room audio systems support iPhone, iPod, and iPad; the design emphasizes the combination of classic and innovative elements. Currently, it is located in Beijing, Shanghai, Tianjin, Nanjing, Hangzhou, Dalian, Yangzhou, Suzhou, Wuxi, Qingdao, Nantong, etc.

Unique personality: luxury (definitely not extravagance), elegance, freedom, and rebellion. You can watch the Orange Crystal constellation micro-films to understand our brand, personality, and facilities. (Link: *

2. Orange Hotel · Select – “Mini Orange Crystal”

Orange Hotel · Select: The mid-to-high-end brand of Orange Designer Hotel. Select can also be called "Mini Orange Crystal", with room facilities and area slightly lower than the "Orange Crystal" brand. Room audio systems support iPhone, iPod, and iPad. Currently located in cities: Beijing, Shanghai, Shenzhen, Tianjin, Nanjing, Hangzhou, Dalian, Qingdao, Langfang, Chengdu, Xi'an, Wuxi, Xuyi, Zhuji, Lianyungang, Leshan, etc.

3. Orange Hotel – Value brand, a little luxury within budget

Orange Hotel: The value brand of Orange Designer Hotel. Regular Orange Hotels are not equipped with the high-end facilities of Orange Crystal Hotel, but they offer very high cost performance; the design emphasizes the combination of modern design with the introverted appearance and inner restlessness of Eastern people, a subtle flamboyance, providing "a little luxury within budget".

Features: high cost performance, full of personality, with a design feel of foreign small boutique hotels, but the facilities and equipment reach the level of a three-star hotel.
Coverage cities: Beijing, Hangzhou, Nanjing, Tianjin, Ningbo, Qinhuangdao, etc.

【Awards Received by Orange】

In April 2013, the group's CEO Wu Hai won the Outstanding Figure Award in China's hotel industry.

In January 2013, the group's CEO Wu Hai was awarded the 2012 China Hotel Gentleman Award.

In December 2012, the group's Orange Crystal Hotel won the "China's Outstanding Boutique and Design Hotel" award again.

In March 2012, the Orange Crystal twelve-constellation micro-film won the 5s Gold Award of China's Film and Television Entertainment Marketing at Advertiser Magazine, and the Gold Award for Marketing Communication Subversion at the Jinyuan Awards.

In January 2012, the Orange Crystal twelve-constellation micro-film was rated as the Outstanding Online Advert at the First Future Image Season.

In December 2011, the group's Orange Crystal Hotel won the "Outstanding Boutique and Design Hotel" award.

In October 2011, the Orange Crystal twelve-constellation micro-film won the Outstanding Creativity Award in the content marketing case at Sina.com.

In 2011, Orange Crystal Hotel was selected as China's Outstanding Design Hotel by Hotel Professional Manager magazine.

In December 2010, in the selection of the Ninth China Growth Fastest 100 Enterprises, the group ranked third with a growth rate of 787.42%.

In December 2010, at the Second International Hotel Investment Forum, Orange Crystal Hotel Hangzhou West Lake and Orange Crystal Hotel Beijing Jianguomen respectively won the annual Outstanding Boutique Hotel Award and the annual Outstanding Design Hotel Award.

In April 2010, Hangzhou Orange Crystal Hotel was selected as the "2009 Outstanding Boutique Hotel" by Hotel Professional Manager magazine.

In December 2009, Orange Hotel was rated as "Entrepreneurial Bang 100" by Entrepreneur Bang Media.

In November 2009, at the "2009 Outstanding Business Model China Summit" hosted by Business Circle Media, Orange Hotel was shortlisted among the top 20 of the "2009 Business Model Future Star", becoming the only hotel industry entrant. It is hailed as a "Starbucks-style business travel hotel".

In April 2009, Orange Hotel was listed as one of the Hottest Startup Companies of 2008 by Fortune Magazine Chinese Edition.

In February 2009, Orange Hotel was nominated as a "Dazzling Service" brand by China Business Weekly. The comment from China Business Weekly on Orange Hotel was: "They are striving to make the hotel a work of art. They not only provide clean and comfortable accommodation services, but also make travel life full of style and creativity."

In December 2008, in the 2008 "Heart Level" hotel selection by Ctrip, Orange Hotel became the most valuable Chinese hotel in the eyes of users. 10 million loyal Ctrip users conducted the first domestic evaluation based on "heart level" instead of "star level", recognizing customer value. A total of 7,000 Ctrip-contracted hotels participated in the evaluation, including over 100 five-star luxury hotels. The value of Orange Hotel was recognized by Ctrip users. The top five hotels in Beijing were all Orange Hotels, and only after the top five were some high-star hotels. In other cities, Orange Hotel dominated the top.

In 2008, American magazine Traveler named it "China's Coolest Scale Hotel of 2008".

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