Oubo Apparel

odbo, founded in 1999, is China's *original black-and-white apparel design brand! After more than a decade of development, it has become a composite fashion enterprise — Oubo Far East Apparel (Shenzhen) Co., Ltd.
The company owns multiple mature and clearly styled brands, including odbo ladies, odbo men, odbo kids, and more. While maintaining the distinctive tone of each brand, it subverts traditional aesthetics with the metaphorical opposition and unity of black and white, and through combinations of materials with different textures, craftsmanship, and design elements, it presents a unique and minimalist aesthetic touch, conveying a lifestyle of individuality and freedom.
After eighteen years of development, the company has gradually secured a place among Chinese apparel brands. As of 2017, the company has opened more than 200 stores nationwide and established relatively mature sales networks in Taiwan, China and other regions such as Los Angeles in the United States, Japan, and Thailand.

odbo ladies
odbo ladies is the representative work of odbo's black-and-white concept. It subverts traditional aesthetics with the metaphorical opposition and unity of black and white, showcasing a neutral, unrestrained, and free fashion temperament, and creating minimalist avant-garde alternative fashion for urban *** with a psychological age of 28 who pursue individuality.

odbo men
odbo men follows the brand's visual orientation, breaking away from the excessive masculinity and rigidity of orthodox menswear, redefining new menswear with artistic temperament through distinctive design, and providing gentle and restrained fashion for *** in the psychological age group of 33, including industry elites, art and design professionals, and performing arts circles.

odbo kids
Every child is a quirky little angel. They may be wildly imaginative or candidly adorable. They are both similar and different. In clothing design, odbo kids cleverly combines three-dimensional tailoring with varied texture forms to showcase children's unique individual images, and also interprets odbo's life attitude of persisting in exploration, breaking conventions, and pursuing steadfastly while navigating the opposing contradictions of black and white.

odbo handmade silver accessories
Design with soul gives life warmth. The odbo silver accessory series adopts original design and handmade craftsmanship, with distressed retro techniques and exaggerated finely carved patterns, allowing one to feel the trendy and cool tension even more over time. odbo hopes that everyone can feel that fashion settles with time, permeates into the blood of life, and remains ever new.

Product promotion milestones:

In July 2012, the "Nirvana" concept exhibition at the apparel fair won the *** booth award, *** style brand award, and annual display space grand award;
In 2014, "odbo Spirit? Touring China" Beijing stop, Shenzhen apparel fair stop, Kunming stop;
In January 2015, powerfully appeared at 2015 Shenzhen International Fashion Week; the * clothing sponsor brand of the male and female leads of the movie "Who Says We Won't Love"
odbo was the * designated clothing brand for Han Geng's 2012 world tour concert
Designated clothing brand for Chu Qiao, host of the fashion program "Hui Life"
Hard advertisement placement in the authoritative fashion magazine "Fashion COSMO"

Corporate culture:

Corporate mission: Design artistic life, lead black-and-white fashion.
Corporate spirit: Pragmatic and efficient, innovative service
Corporate slogan: Actions must match words, and results must follow actions
Corporate vision: Build a black-and-white fashion empire

Our advantages:

Company environment:

Self-built apparel industrial park, covering an area of 16,000 square meters, has completed 1 modern office building with 5 floors, 2 production workshops with 3 floors, 1 dormitory building with 4 floors, and a 3-floor employee recreation center, etc. The park has a beautiful environment and ecological harmony; nearby there are modern and fashionable shopping and commercial circles such as Walmart Supermarket, Zhijian Plaza, and Henggang Building; only 200M from Tangkeng Metro Station on Metro Line 3;

Welfare policies:

1. Five-day, eight-hour work system, weekends off, annual leave according to national policies;
2. Training: The company encourages employees to improve. While providing internal professional training, it also offers external training opportunities according to different positions;
3. Employees enjoy clothing purchase discounts for the company's apparel;
4. Dormitory: The company provides fully equipped employee dormitories and hotel-style apartments;
5. The company has: a library, karaoke room, dance studio, lighted courts, etc.;
6. The company provides commuting shuttle buses;
7. Regular department activity funds, colorful employee activities, and employee celebration gifts;
8. Five social insurances and one housing fund according to national policies; group personal accident insurance purchased for each employee;
9. Handle Hong Kong and Macao travel permits and Shenzhen household registration for employees in need;

Career development:

1. Employees have the right to apply for job transfers, including transfers to different locations;
2. The company provides a competitive position mechanism;
3. The company has management and technical career development channels;
4. A comprehensive training mechanism is in place.

Brand philosophy:

Brand style: Artistic fashion, distinctive and independent
Brand spirit: Ingenious craftsmanship, ultimate inheritance

Design philosophy:

Use extremely simple black-and-white elements to layer and create colorful minimalist aesthetics
Use combinations of materials with different textures,
Through the perfect combination of craftsmanship and design elements
Present a unique, alternative, and minimalist aesthetic touch
Convey a fashionable lifestyle of individuality, freedom, and restraint

Contact information:

Company: Oubo Far East Apparel (Shenzhen) Co., Ltd.
Address: 57 Fengtang Street, Liuyue Community, Henggang Subdistrict, Longgang District, Shenzhen City
Telephone: Working hours ***********/5222
Contact person: **************
Company website: *
National customer service 4000 137 388

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