Canon

Canon's business in China began in the late 1970s. From initial technical cooperation to wholly-owned factories and then to the establishment of sales companies, it has explored various business models. In March 1997, Canon (China) Co., Ltd. was established, fully responsible for Canon's sales operations in the Chinese market. After years of effort, four regional headquarters have been basically established. Canon (China) will take deep roots in the Chinese market and is committed to becoming a company trusted and respected by the Chinese people. The corporate culture CANON BASICS is the core of Canon (China)'s and even the entire Canon Asia Marketing Group's corporate culture. Each letter of CANON BASICS has a meaning, representing a core point of the corporate culture. These eleven core points are the essence and foundation of the corporate culture, and also the foundation of the entire organization, marketing, and the company's own growth. C – Challenge, A – Attitude, N – No dishonesty, O – OPDCA (work approach and methods), N – Never give up, B – Biz etiquette, A – Appreciation, S – Sales constitution, I – Innovation, C – Customer delight, S – Say hello. The song of gratitude and touching customers is always there.