Sanlian Group

Shanghai Sanlian (Group) Co., Ltd., founded in 1956, is affiliated with Bailian Group, a leading retail enterprise in China. It is an enterprise group specializing in the retail and wholesale of watches, glasses, and photographic equipment. Its five major brands—Hengdali, Hengdeli, Wuliangcai, Maochang, and Guanlong—are all well-known century-old time-honored brands. With its strong strength and scale advantages, the group has established a leading position in the professional retail industry. Wuliangcai and Maochang, as leaders in the eyewear industry, have consistently maintained a leading market share in the eyewear sector.
In recent years, Sanlian Group has continuously expanded its chain operations. At present, it has hundreds of professional chain stores in Shanghai and surrounding areas, and implements networked chain distribution through three major professional wholesale and distribution centers.
Sanlian Group firmly focuses on its main business, adheres to independent operation, and maintains the advantages of professional talents and professional technology while innovating continuously. The eyewear specialty is well-deserving in terms of technological leadership, with five patents obtained for technological innovation projects in optical lenses. In the watch specialty, in addition to the brand advantages of the two Hengs, precise watch repair is an enduring magic weapon. A team of professional repair technicians with superb skills provides consumers with professional maintenance and precise repair services, eliminating their worries. In the photographic industry, Guanlong continues to lead high-end development, with top brands such as Leica specially set up for professionals, well-regarded in the industry. At the same time, in today's era of transformation and innovation in digital technology, it fully reflects the advantages of professional technical characteristics and launches one-stop digital innovative services.
Sanlian Group has first-class network resources and operating performance in the domestic professional industry. Professional chain stores have exceeded 300, and it ranks first in the domestic professional industry in terms of network resources, operating indicators, and financial data.