Ping An Direct Consulting Co., Ltd.

[Ping An Direct Introduction] Ping An Direct Consulting Co., Ltd. (hereinafter referred to as "Ping An Direct") was formerly Shenzhen Ping An Channel Development Consulting Service Co., Ltd. The company was established in July 2008 as a business consulting service platform built by Ping An Group to develop remote transactions for financial products, focusing on telephone sales, supplemented by online sales and wireless mobile communication sales. With strong support from the Group and the unremitting efforts of all employees, over the past five years, Ping An Direct has expanded from providing single auto insurance sales consulting services to covering three major series: insurance, banking, and investment. Its consulting service business premises are located in six major cities: Shanghai, Xi'an, Chengdu, Shenyang, Guangzhou, and Jinan, with a workforce of nearly 50,000 people. The business scale of consulting services has also increased significantly; for example, Ping An Property & Casualty's online and telephone sales grew more than 40 times in five years, and Ping An Life's annualized premium scale grew more than 96 times in five years. In 2013, with the strong influence of new business and management models such as mobile Internet, cloud computing, and big data, people's lifestyles and consumption habits underwent tremendous changes. To respond to changes in technological innovation, customer behavior, financial ecosystem, and economic society, Ping An Direct proposed a new strategy of professional transformation. With the support of Ping An Group, it increased its capital by 75 million yuan, bringing its registered capital to 100 million yuan, significantly enhancing its strength. Meanwhile, Ping An Direct added business scopes such as "e-commerce, equity investment, and industrial development," effectively expanding its development space. On April 1, 2014, it was officially renamed Ping An Direct Consulting Co., Ltd., highlighting its identity as a professional subsidiary of Ping An Group operating nationwide, and emphasizing its strong consulting service capability in directly contacting customers through modern technologies such as telephone, network, and mobile communication, in more efficient, convenient, and low-cost ways. In the future, Ping An Direct will further emphasize the strategic concept of "customer-centricity," leveraging various technological means to achieve a customer-centric approach, providing customers with the best financial consulting services and non-financial solutions anytime, anywhere.