New World Development

About K11
K11 is a high-end fashion brand operator within Hong Kong's New World Group, pioneering the "Museum Retail" model to achieve cross-disciplinary integration of commerce, culture, and art, creating an original brand that blends the three elements of art, humanity, and nature. Leveraging the unique concept of "Museum Retail," the K11 brand and its diverse cultural living areas have successively launched creative journeys in Hong Kong, Shanghai, Guangzhou, Wuhan, and Shenyang, with plans to explore more cities in the future.

K11 in Wuhan
K11 has two projects in Wuhan: Wuhan K11 Select, located in Optics Valley, opened on November 2, 2017, innovatively bringing a 54,000-square-meter "Museum Retail" experience, integrating the thematic elements of "Water · Life · Circulation," creating interactive installations of "Clouds, Lakes, and Waterfalls," and building a young and fashionable art hub and a diversified incubation landmark for the millennial generation. Located on Wuhan Hangkong Road, the Wuhan K11 Shopping Art Center has a total project scale of approximately 240,000 square meters, including an 83,000-square-meter shopping art center and a 56,000-square-meter K11 ATELIER office building. The project opened on December 12, 2020. In 2021, let us jointly look forward to the opening of Phase I of the Wuhan K11 Shopping Art Center. Multiple projects bring multiple opportunities. We sincerely welcome talented individuals who are passionate, creative, and willing to take on challenges to join us, collectively composing the future voice of "Museum Retail"!