China Southern Airlines Co., Ltd. (hereinafter referred to as "China Southern"), a subsidiary of China Southern Air Holding Company, which is a super-large Class A central enterprise directly under the State-owned Assets Supervision and Administration Commission (SASAC), has its headquarters in Guangzhou and has 17 branch companies, including Xinjiang, Northern, and Beijing, as well as 5 aviation holding subsidiaries. It has set up 20 domestic business departments in Hangzhou, Chengdu, Nanjing, etc., and 67 overseas offices in New York, Los Angeles, Paris, London, Amsterdam, Dubai, Sydney, Vancouver, Tokyo, Seoul, etc.
China Southern's development strategic goal is to build itself into an internationally scaled network carrier with core competitiveness and sustained profitability. Adhering to the core values of "customer first, respect for talent, pursuit of excellence, continuous innovation, and loving return", and with the vision and mission of "becoming the airline preferred by customers and loved by employees", it aims to create a service brand that is "the best in China and first-class in Asia".
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