Shenzhen Meilijia Internet Co., Ltd. was established on April 18, 2014, headquartered in Shenzhen. It is a Tencent-affiliated startup serving over 15,000 large beauty industry stores. The Meilijia operations team has established a presence in ten major central cities including Guangzhou, Shanghai, Chengdu, Wuhan, and Changsha, serving customers nationwide. Business model: Providing the beauty industry with a solution of "Platform & Academy SaaS + Internet Payment Split System + Tax Planning Optimization" as infrastructure. Going forward, it will connect key links in product supply chain, finance, talent, and education along the industrial internet direction, better empowering the industry through technology, and building a large beauty industry internet platform. Capability building: The Meilijia platform is centered on connecting dual-beauty institutions (i.e., medical beauty institutions and life beauty institutions) and beauty industry service providers, and through dual-beauty institutions connects their private-domain practitioners and beauty seekers, empowering dual-beauty institutions to build their own exclusive private-domain customer operation and service systems, providing dual-beauty institutions with comprehensive one-stop overall solution services including resource optimization and acquisition, customer expansion and management, and business operations and management, fully empowering their digital and intelligent transformation of business models, operation models, and commercial models. Platform features: The platform features the "Four Modernizations" (process scenarization, function simplification, terminal mobilization, system integration). It is the first in the industry to achieve comprehensive product and service coverage of life beauty and medical beauty, and is the first to achieve full integration of six major systems: intelligent academy management, smart customer relationship management, channel distribution management, internet relationship chain marketing, intelligent payment split settlement, and tax planning optimization services. In the future, the Meilijia medical beauty B2B mall will provide one-stop consumable procurement services for medical beauty institutions. Company vision: Creator of the "Internet + Large Beauty Industry" ecological chain. Company values: Integrity and honesty, steadfast progress, openness and cooperation, passionate innovation
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