Kaisa Culture & Sports

Company Profile of Kaisa Culture & Sports Company
Kaisa Culture & Sports Company is a professional company engaged in the sports and culture industry under Kaisa Tourism Group (a wholly-owned subsidiary of Kaisa Group (1638.HK), one of China's top 100 real estate enterprises and a company listed on the Hong Kong Stock Exchange, headquartered in Shenzhen). With a registered capital of RMB 72 million, it was established in January 2013, coming into being after Kaisa Group became the general operator of the 'one stadium and two gymnasiums' of Shenzhen Universiade Center.
Shenzhen Universiade Center is located in the northeastern part of Shenzhen, in the western part of Longgang Central City. It was the main venue area for the 26th Summer Universiade held in Shenzhen in 2011. The entire project covers a total land area of 520,500 square meters, with a total gross floor area of 290,000 square meters. The total area of the functional rooms of the three major venues is 56,000 square meters, making it a landmark building of Shenzhen. The design of Shenzhen Universiade Center embodies avant-garde architectural concepts and a people-oriented purpose. The 'one stadium and two gymnasiums' are distributed in a triangular layout, connected by water in the middle. The three sports venues resemble three crystal boulders, forming a unique 'mountain-water-stone' structure together with the surrounding hills and green spaces.
Shenzhen Universiade Center includes the main stadium, main gymnasium, swimming hall, Universiade Lake, national fitness plaza, comprehensive sports service area, and other sports facilities. The main stadium (gross floor area of 135,000 square meters, seating 60,000 spectators), main gymnasium (gross floor area of 73,000 square meters, seating 18,000 spectators), and swimming hall (gross floor area of 43,000 square meters, seating 3,000 spectators) respectively hosted the track and field, basketball, and swimming competitions of the Universiade. Universiade Lake covers an area of about 50,000 square meters and features a musical fountain and a large water music stage.
Kaisa will upgrade and renovate the venue facilities, striving to create a high-end sports event platform, a large-scale cultural performance platform, an international high-end convention and exhibition platform, a national fitness culture and sports platform, and Shenzhen's premier outdoor-themed experiential shopping park, forming an industrial cluster integrating six major industries: sports, culture, creativity, education, tourism, and retail. Future plans include: Austin Waterfront Plaza, Oscar Global Film and Television Town, Outlets Style Town, Water Park, Edison Children's Exploration World, Vitality Sports Corridor, Children's Workplace Experience Center, Youth Activity Center, Public Welfare Exhibition Center, Extreme Outdoor Challenge Park, Bicycle/Mountain Bike Training Ground, Extreme Bungee Jumping, Skate Park, Outdoor Development Base, Universiade Center Green Camp, etc.


Kaisa Group Profile
Kaisa Group originated in Hong Kong and was founded in 1999. It is a large comprehensive real estate group with strong strength, headquartered in Shenzhen. In December 2009, Kaisa Group was successfully listed on the Hong Kong Stock Exchange (Stock Code: 1638.HK).
As a premier city operator, the Group's main business involves diversified fields such as property development, urban renewal, commercial operation, hotel management, and property services. Its products cover ordinary residences, villas, tourism, large urban complexes, etc. As of June 30, 2012, Kaisa Group Holdings Limited, including Kaisa Group and Kaisa Commercial Group, had 29 subordinate real estate companies and 5 subordinate professional companies, with a total of nearly 8,000 employees and total assets of RMB 58 billion.
At present, Kaisa has entered the five major economic regions of China: the Pearl River Delta, Yangtze River Delta, Bohai Rim, Chengdu-Chongqing, and Central China. Its business covers nearly 30 important cities including Shenzhen, Guangzhou, Shanghai, Chengdu, Chongqing, Changsha, Wuhan, Shenyang, Hangzhou, Zhuhai, Suzhou, Wuxi, Dalian, Dongguan, Huizhou, Foshan, Nanchong, Zhuzhou, Changzhou, Taizhou, Weifang, Panjin, Yingkou, Anshan, Benxi, Huludao, Liaoyang, Dandong, Qingdao, etc., with nearly 70 projects developed. At present, Kaisa Group has formed five mature product series: Waterfront Series, Superior Series, Jincuiyuan Series, Center Series, and Tourism Real Estate Series, injecting more creativity into China's urbanization construction.
Kaisa Group's business is mainly based on property development while also developing in a diversified manner. Among them, Kaisa Urban Renewal Company is one of the largest, most experienced, and most professionally capable specialized urban renewal companies in China; Kaisa Property Management Group is a first-class qualified property management company; Kaisa Commercial Group operates multiple large shopping centers, high-star and boutique hotels, community commercial centers, fashion department stores, high-end dining, and international cinemas in multiple cities.
In 2012, Kaisa Group's annual sales reached RMB 17.3 billion, with sales area of 2.65 million square meters, ranking 17th nationwide in sales area. Its annual development scale exceeds 10 million square meters, and it has formed a business system and real estate brand with core competitiveness.
Kaisa has received numerous honors during its development. In 2012, Kaisa was honored with titles such as 'Top 10 China Real Estate Company Brand Value', 'Top 15 Comprehensive Strength of China Real Estate Listed Companies', and '17th Comprehensive Strength of China Real Estate Development Enterprises'.
Kaisa takes 'Jia Ju Le Ye' (Better Living, Happier Life) as its corporate philosophy, conveying its unique corporate ideals and aspirations to society in a simple and unadorned manner. Kaisa's development has gone from single projects to multiple projects, from project operation to district operation, and from regional to national strategic layout. It has accumulated rich development experience and made positive contributions to promoting industrial progress, promoting urban development, and enhancing urban value. The three characters 'Kaisa' represent the company's solemn commitment to developing quality properties, exceeding industry standards, and striving to provide customers with satisfactory services.
Kaisa Group takes 'Professionalism, Innovation, Value, Responsibility' as its core corporate values, and with a global vision, actively participates in China's broader urban development and urban operations. For more than ten years, Kaisa has, with unwavering innovative spirit, laid out nationwide and cultivated cities intensively, achieving benchmark status in the real estate industry.
On the road of urban operations, Kaisa has a large number of outstanding professionals and an elite team willing to strive. They work for the company's take-off with persistent professionalism, rich creativity, and rigorous and consistent quality requirements. Kaisa continuously makes its business processes transparent, business expansion efficient, and technical standards professional. It works hand in hand with partners, guided by economic interests while also taking into account long-term social benefits, emphasizing social responsibility and historical mission, embodying humanistic care, and striving to achieve the optimal balance between public interests and commercial interests.
Since its establishment, Kaisa has actively fulfilled its social responsibilities. The Group has sponsored more than 50 charitable public welfare projects and donated over RMB 300 million. In May 2011, the Group established the Kaisa Charity Foundation and set up the 'Kaisa Angel in White Care Fund', 'Kaisa Yushu Education Assistance Fund', and 'Kaisa Sanitation Worker Care Fund', building a public welfare platform of 'three funds and one foundation'. Through normalized, institutionalized, and standardized operating mechanisms, and leveraging Kaisa's own brand influence, it continuously promotes the development of public welfare undertakings with practical actions.
In the future, Kaisa Group will accelerate its leap into a modern outstanding enterprise, and with sustainable efficient operations and rapid growth, it is determined to become a top national real estate development enterprise and build Kaisa's century-old great cause!
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Shenzhen Universiade Center Transportation Guide
0. Shenzhen Universiade Center is enclosed by 'Longfei Avenue', 'Longxiang Avenue', 'Huangge Middle Road', 'Universiade Road', and 'Qingchun Road', with a total land area of 520,500 square meters.
1. By car: Take 'Shuiguan Expressway' straight into 'Longxiang Avenue' (you can transfer from 'Nanping Expressway, Qingping Expressway, Danping Expressway, Yanpai Expressway' to 'Shuiguan Expressway'), drive forward about 2 kilometers and turn left into 'Longfei Avenue', drive forward 500 meters and enter via the 'Universiade Center Parking Lot Longfei Road Entrance'.

2. Metro:
2.1. After getting off at Exit A of 'He'ao Metro Station', take 'Route M386 (formerly Route 831)' (5 stops) to 'Sports New City'.
2.2. After getting off at Exit C of 'Universiade Station', (via 'Universiade Metro Connection Station' take 'Route M318 (3 stops), Route M367 (3 stops), Route B852' (3 stops) to 'Sports New City'; via 'Universiade Metro Connection Station' take 'Route M322 (3 stops), Route M367 (3 stops)' to 'Universiade Center West'; via 'Universiade Metro Connection Station' take 'Route M317 (4 stops), Route B809 (3 stops), Route B852 (4 stops)' to 'Universiade Center East')

3. Bus:
E6 (Futian Transit Hub - Sports New City - Tongle Terminal): passes through Futian and Longgang; (main stops: Futian Transit Hub, Shangsha, Sports New City, Longcheng Square, etc. E6 takes about 40 minutes from Tian'an Cyber Park to Sports New City)
329 (Meilin Checkpoint - Sports New City - Niujiaolong Terminal): passes through Nanshan, Futian, and Longgang; (main stops: Shekou Ferry Terminal, Shenzhen University, Window of the World, Meilin Checkpoint, Yangmei Village, Sports New City, Longcheng Square, etc.)
353 (Nantou Railway West Station - Pingdi Bus Station): passes through Nantou, Futian, and Longgang; (main stops: Nantou Railway West Station, Houhai Interchange, Shangsha, Shangbu South Overpass, Litchi Park ②, Sports New