Hangzhou Le Mans E-Commerce Co., Ltd., founded in 2006, is a pioneering growth-oriented e-commerce enterprise in the Hangzhou area. Through years of e-commerce exploration, it has focused on the business synergy of apparel design, visual presentation, marketing planning, IT systems and e-commerce, striving to build an internationally renowned women's apparel brand. Currently, the company owns the women's apparel brand AIAIWAN. The brand operates through a combination of independent design and buyer procurement, presenting through highly recognizable mix-and-match styling, advocating a lifestyle of "sweet, fashionable, energetic and cute," and focusing on providing the newest and trendiest clothing for the new generation of women aged 18-28. At present, its marketing channels cover multiple domestic e-commerce platforms. Its main customer group is urban young trendy women, and the brand's subscription and favorite count has exceeded 1.8 million, with 1 million members. The average order value is around 200 yuan, with high purchase frequency. The company has achieved sales growth of 100% for two consecutive years, and its annual sales have now exceeded 60 million yuan. It has strong control over single-item sales and stable capability and experience in creating hit products. It is one of the most promising and fastest-growing e-commerce apparel brands in the Hangzhou area.
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