Yifengge

EIFINI Group (Hangzhou Yifengge Garment Co., Ltd.) was founded in 2001, and under it there are four brands: "EIFINI (Yifengge)", "SEIFINI (Shifanli)", "MM (Maimeng)", and "Pure:Moment:", which are either elegant, playful, minimalist, or comfortable. As a pioneer of entertainment marketing in the fashion industry, the group excels at using market-oriented language to construct brand strategic planning, committed to shaping a brand image with potential value.
From 2016 to 2018, the group collaborated with international supermodel He Sui, who served as the group's chief fashion officer and brand guest designer. Meanwhile, it jointly promoted with major TV stations, film and television dramas, and IP marketing, and deepened cooperation with Alibaba Group. In 2016-2017, it collaborated on "Ode to Joy 1 and 2", in 2017, on "Eternal Love" as a physical retail clothing brand, and in 2018, continued collaborating on "Mr. Right", "Warm Touch", "Meteor Garden 2018", etc., becoming a pioneer in the new retail industry.
The company has more than 1,500 stores, with annual sales exceeding 6 billion yuan. The group maintains strategic cooperation and regional marketing linkage with well-known domestic retail groups such as Intime and Wanda, supporting the application of fashion and trendy frontiers, and ranking in the top three in the industry. In 2017, the e-commerce Singles' Day sales reached 283 million yuan, ranking fourth in women's wear across the entire network, as a local Chinese brand.
The company grows at a compound annual growth rate of more than 30%, occupying a favorable competitive position in the domestic apparel industry. The company's portfolio includes women's wear, men's wear, and children's wear, adopting a multi-brand operation model. In addition to deeply cultivating the domestic market, in the next five years, the company has begun planning to enter foreign markets, aiming to become a cross-border fast-fashion brand group like ZARA and Uniqlo among Chinese apparel enterprises. By 2020, the company's annual sales are expected to exceed 10 billion yuan, becoming an industry benchmark in fast fashion.
EIFINI Group is no longer positioned as a traditional apparel enterprise, but rather explores the use of digitalization and scientific management methods to promote industrial transformation and upgrade into a fully digitalized, intelligent, and platform-based company across the entire chain.