Nengliang E-commerce

Company Profile
Shanghai Nengliang Electronic Technology Co., Ltd., abbreviated as Nengliang E-commerce, is a subsidiary of the listed company Tellhow Holdings (A-share). Founded in 2004, it has served over ten million users and has grown into an online channel retailer focusing on household consumption, with multi-product lines, full supply chain, and multi-channel coverage.

Adhering to the business philosophy of "Capable people, Quality products, Serving families," Nengliang pursues win-win cooperation with its partners. It has obtained authorized operations from renowned domestic and international brands such as Apple, Samsung, Huawei, Armani Exchange, BMW, Diesel, Emporio Armani, Fossil, Puma, and ELLE. By integrating multiple e-commerce platforms including Tmall, JD.com, Pinduoduo, Suning.com, and Amazon (International), Nengliang provides domestic and international customers with rich products primarily featuring mobile phones and 3C digital products, also covering small home appliances, personal care, maternal and baby products, and smart wearables. Its business encompasses product sourcing and sales, online operations, warehousing and distribution, customer service, and other value-added services, truly delivering "Good products, Good prices, Good service."

Scale and Development
In 2004, it was founded in Shanghai, opened a Taobao store, and embarked on the e-commerce journey.
In 2012, D.Phone invested in Nengliang E-commerce.
In 2018, after asset restructuring, it became a subsidiary of Tellhow Holdings, an A-share listed company. Tellhow Holdings has been listed among the Fortune China 500 for many years, with annual revenue exceeding 50 billion RMB.
In 2019, it was rated as the "2018-2019 Shanghai E-commerce Demonstration Enterprise."

Business Upgrade
Upholding the mission of making consumption better and transactions simpler, Nengliang E-commerce has expanded its multi-brand sales strategy and cooperated with many well-known brands, transforming its business model from "opening stores on platforms" to "bringing platforms into stores," integrating numerous offline store channels, adhering to win-win cooperation with partners, and serving more customers.

Core Competitiveness

Product Advantages:
High brand awareness, high cost-performance ratio, and rich product categories.
Partner Brands: Apple, Samsung, Huawei, Honor, Armani Exchange, BMW, Diesel, Emporio Armani, Fossil, Puma, ELLE, 360, DJI, LEGO, Kindle, iFlytek, Aigo, Xiaomi, OPPO, VIVO, Meizu, ZMI, ROMOSS, Bull, XGIMI, Zhimi, Flyco, Joyoung, etc.
Sales Categories: Mobile phones, 3C digital products, accessories, audio-video, appliances, maternal and baby products, smart wearables, personal care, etc.

Supply Chain Advantages:
Ourui Supply Chain Warehousing and Logistics Company, as a logistics investment company invested by Tellhow Holdings, cooperates fully with Nengliang. Currently, warehouses cover 31 provinces nationwide, and many cities across the country can achieve next-day delivery for orders placed the same day, providing consumers with an excellent logistics experience.

Channel Advantages:
Domestic Online Channels: Nengliang E-commerce has settled on e-commerce platforms such as Tmall, JD.com, Suning.com, Pinduoduo, Dangdang.com, Yunji Micro-store, and Youzan.
Domestic Offline Channels: In synergy with Tellhow, Tellhow has 21 offline branch companies, 100 offices, covering 330 cities nationwide, with 10,000 offline clients and 20,000 county-level brand experience stores, building the most complete domestic customer service network for smart products.
International Online and Offline Channels: Entered the Middle East, established a warehouse in Dubai, and undertook Huawei's distribution in the Middle East, covering online and offline businesses in Dubai, Indonesia, Abu Dhabi, and other regions.

Effective Management of Operators
Among numerous online non-platform enterprises, Nengliang was the first to launch a management trainee development model, deeply learning from Huawei's management philosophy. Adopting the underlying amoeba business model, it turns employees into operators. In the next 3 years, the career development and life dreams of 3,000 people will forge a super online channel retail enterprise.