Pinduoduo

Founded in April 2015 and listed on the NASDAQ in the United States in July 2018 (NASDAQ: PDD). As an innovator in new e-commerce, Pinduoduo Group-PDD is committed to creating lasting value for users through innovative consumer experiences that blend "more savings" and "more fun."

Currently, Pinduoduo Group-PDD has approximately 900 million annual active buyers in China, over ten million active merchants, and over 100 million packages in transit daily. It operates e-commerce platforms with a massive user base in mainland China and a large-scale online retail platform for agricultural and sideline products. Among them, the community group buying business, launched in August 2020, provides consumers with affordable, reliable, and convenient community group buying services through a semi-pre-order model of "order online + self-pickup offline." It has now covered 30 provincial-level administrative regions except Tibet, with pickup points reaching 70% of administrative villages nationwide.

To support Chinese manufacturing in going global, Pinduoduo Group-PDD began empowering its overseas business with new technologies in September 2022, lowering entry barriers, broadening order channels, and supporting brand cultivation. To date, it has reached over a hundred manufacturing industry clusters in China, facilitating the export of quality products from over ten thousand manufacturing enterprises to more than 90 countries and regions in North America, Europe, Asia, and beyond.

Values
Inclusivity, people-first, and openness. Adhering to the value of integrity, we strive to meet the needs of our vast user base with unremitting efforts.

More Savings, More Fun
We are committed to building a new "space" that integrates the virtual online world with the real world. Here, users can purchase desired items at incredibly affordable prices while also experiencing great joy.

New National Trend, New Consumption
Through innovative interactive experiences, we have significantly transformed how traditional e-commerce reaches and engages consumers, reducing marketing and transaction costs to benefit both supply and demand. Through product innovation, data analysis, and resource allocation, we grow together with small and medium enterprises, nurturing and developing more Chinese brands, and providing users with more quality and affordable domestic products.

New E-commerce "with Mud on Its Legs"
The company's growth is fully attributed to the development of China's agriculture. As a new e-commerce entity "with mud on its legs," we delve deep into foundational industry belts and grassroots villages, growing hand in hand with Chinese farmers and agriculture.

[Agricultural Products Going Upstream] The "cloud-based pooling of farmland orders + direct shipping from origin" model reshapes the agricultural circulation chain with stable demand, replacing multi-tier distribution with direct-from-origin shipping, creating a high-speed route for agricultural products to move upward. In 2020, it became a super-large-scale platform for agricultural and sideline products going upstream. In 2023, we launched the "Agricultural Cloud Initiative," concentrating advantageous resources to push 100 agricultural belts nationwide to "go cloud-bound" faster, fostering more resilient digital agricultural belts.

[Technology for Inclusive Benefit] We persist in long-term investment in agricultural technology. In August 2021, we established the "10 Billion Agricultural Research" special project, led by Chairman and Co-CEO Chen Lei. This project does not aim for commercial value or profit but is dedicated to advancing agricultural technology, empowering researchers and workers with motivation and a sense of achievement. Since its inception, the company has also hosted the Duoduo Agricultural Research and Technology Competition, deeply supported the development of science and technology backyards, facilitated the accelerated transformation of research outcomes, and promoted agricultural development through technology.

[Assisting Farmers and Enriching Them] We directly connect with over 1,000 agricultural production areas nationwide, helping agricultural and sideline products leave villages for cities and increase farmers' incomes; regional businesses innovate supply chains and the "from field to table" model, further improving circulation efficiency; we support agricultural modernization through market-based and inclusive technological approaches, cultivate new farmers, and effectively empower agriculture. Through the "new farmer cultivation" model combining a return-to-village system and Duoduo Classroom, the platform has, to date, enabled more than 100,000 new farmers to return to their hometowns for entrepreneurship, and brought over 16 million agricultural producers into the digital economy.

High-Quality Development Strategy
Since 2023, Pinduoduo Group-PDD has actively embraced high-quality development, focusing on its primary task. It has proposed strategies such as the 10 Billion Ecological Initiative and allocated 10 billion yuan in resource packages to support businesses with new quality productive forces, continuously strengthening positive incentives for ecological, high-quality development, accelerating the flow of convenient industrial goods to rural areas and agricultural products to cities, enhancing people's livelihoods, and satisfying consumers' pursuit of more savings and better services.