Zhaoying

Shanghai Zhaoying E-commerce Co., Ltd. was established in 2010 and is a wholly-owned enterprise of the Labor Union of the Head Office of China Merchants Bank. It is dedicated to serving the hundreds of millions of financial users of the two major APPs, "China Merchants Bank" and "Zhangshang Life" (Mobile Life). Through the operation of life scenarios such as shopping malls, travel, and hotels, it promotes the integration of dual cards, builds the consumption ecosystem of China Merchants Bank, establishes higher-frequency and closer connections with the bank's customers, and creates differentiated competitive advantages for the development of the bank's financial business.
The mobile mall focuses on the high-quality e-commerce track, with interest-free installment as its core feature, benchmarking against internet business models. It carefully selects branded products that match the preferences of China Merchants Bank users. Through special payment methods such as interest-free installments and points deduction, combined with operational models such as content seeding, live-streaming sales, and benefit redemption, it provides the two major APPs with a high-quality consumer scenario with tens of millions of monthly active users.
Relying on the capability to connect retail customers through the mall platform, we provide rights and benefits management services for the bank's retail and corporate customers. With tickets as the carrier, we offer benefit rewards to retail customers, achieving closed-loop online delivery. We are the designated supplier for the ticket business of China Merchants Bank. At the same time, as the authorized supplier of Xiaozhao Cats surrounding derivative products, we assist in the dissemination and development of the Xiaozhao Cat IP through the entire chain of design, development, production, and sales.
The travel business is committed to providing hotel and related scenario services to all customers of China Merchants Bank. Among them, the "300 Selected Hotels" is a high-quality hotel rights benefit carefully crafted for the bank's customers, which holds unique differentiated competitive advantages in the banking industry.
We always practice the concept of openness and integration, adhere to prioritizing user service experience, resonate with the bank's overall operations, continuously expand the internet ecosystem of China Merchants Bank, and contribute to the implementation of the large wealth management value chain.