Guangzhou Scarecrow Leather Goods Co., Ltd.

Scarecrow Leather Goods Co., Ltd. (Mexican)
1. Company Development Brief
Guangzhou Scarecrow Leather Goods Co., Ltd. was established in 2004, obtaining the general agency rights for the "MEXICAN\Scarecrow" brand in mainland China. In 2008, through acquisition, the company secured permanent usage rights for categories such as shoes and bags under the "MEXICAN\Scarecrow" brand. Since introducing the "MEXICAN\Scarecrow" brand, the company has adopted franchising as its brand development strategy. Currently, Scarecrow flagship stores have been opened in first-tier commercial areas, shopping centers, and pedestrian streets across provincial capitals, municipalities, and medium-to-large cities nationwide. Additionally, direct-operated flagship stores for women's bags, men's bags, and accessories have been launched on e-commerce platforms such as Tmall, Taobao, and JD.com, comprehensively expanding e-commerce distribution channels. Through years of continuous market promotion, brand maintenance, and brand building, the brand has gained unanimous consumer recognition and a strong brand reputation, with its brand awareness ranking among the top in the domestic leather goods industry.
By 2018, MEXICAN Scarecrow had over 3,000 physical specialty stores nationwide; in e-commerce across all platforms (Tmall, JD.com, Vipshop, Pinduoduo), the luggage category rankings saw e-commerce sales revenue exceed 500 million RMB.
2. Company Development History
2004: Company established
2008: Acquired permanent usage rights for shoe, bag, and other categories under the "MEXICAN\Scarecrow" brand
2010: Established the Scarecrow E-commerce Department
2016: Founded Scarecrow E-commerce Company, introduced a professional manager mechanism, with CEO Gu Ge joining Scarecrow
2017: Obtained operation rights for "MEXICAN\Scarecrow" apparel
2018: MEXICAN Scarecrow had over 3,000 offline stores nationwide; e-commerce sales revenue exceeded 500 million RMB
2019: Scarecrow E-commerce relocated to Anhua Hui, Baiyun District, ushering in a new development phase
……
3. Corporate Culture
Corporate Mission: To promote the healthy development of the luggage industry
Corporate Vision: To serve the luggage industry; to be a valuable organization
Corporate Values: a. Provide users with cost-effective products;
b. Promote the value enhancement of shareholders and employees;
c. Promote the healthy development of the industry;
d. Provide employment opportunities, increase tax revenue, and support cultural advancement for society.
Corporate Strategy: Single focus, multiple brands, omni-channel
Single focus: Concentrate on areas of expertise, prioritize products, and continuously improve product cost-effectiveness
Multiple brands: Build a diversified and tiered brand portfolio, with comprehensive layouts across different market segments
Omni-channel: Expand various online and offline channels for a full omni-channel layout
Corporate Core Values: Integrity, Responsibility, Cooperation, Ambition
Integrity: Honest and upright in conduct, candid in words and deeds
Responsibility: Possess a sense of duty, bravely take responsibility without evasion or avoidance
Cooperation: Maintain a big-picture perspective, coordinate with others, and pursue mutual progress
Ambition: Strive diligently for continuous improvement and achievement
We firmly believe that talent is the company's most valuable resource, and joining our team will provide you with:
(1) Working hours: 9:00-12:00 13:30-17:30, balancing work and rest; social insurance provided.
(2) Well-defined career development paths, flexible internal promotion (applications available in January and July each year) and job rotation mechanisms.
(3) Exclusive holiday surprises (e.g., Lantern Festival, Women's Day, Dragon Boat Festival, Mid-Autumn Festival, Christmas, Winter Solstice, etc.); paid birthday leave and gift surprises for each employee, along with regular birthday parties.
(4) Rich and diverse recreational activities (e.g., basketball, badminton points competitions, track and field sports meets, outdoor development training, etc.).
(5) The company arranges annual employee travel and physical examinations; additionally, quarterly outstanding employees enjoy quarterly commendation bonuses and paid leave, and quarterly outstanding teams enjoy self-organized trips and paid leave.
(6) Paid performance-based leave + paid annual leave + marriage leave + bereavement leave, etc.; full attendance bonus + seniority bonus + talent referral bonus.
(7) Comprehensive training system (overall quality training, specialized skills training, departmental training) (Scarecrow Training University - a well-established training organization).
Other benefits are not listed individually—more exciting benefits to follow……………
If you are full of passion
If you love innovation
If you are outstanding enough or aspire to be outstanding
Then, please contact us—we provide a stage for you to realize your dreams.
Email: mexican_ds@*
Office Address: Room 1305-1311, 13th Floor, North Tower, Anhua Hui, No. 888 Baiyun Avenue North, Baiyun District, Guangzhou
Bus Station: Yuanxiatian