Kaishu Storytelling

Founded on April 21, 2014 by Kai Shu, a former CCTV host and renowned film and television voice actor, "Kaishu Storytelling" is dedicated to creating high-quality original children's content in Chinese, with the mission of "creating quality content to let children grow up happily." It focuses on providing audio, books, and衍生品 for children aged 0-12, striving to become a children's content brand that "children love and parents trust."

In the 8 years since its establishment, "Kaishu Storytelling" has accumulated over 50 million users, with its app broadcasting over 30,000 original children's audio and visual content pieces, and total site plays exceeding 13 billion times, with users' average daily listening time exceeding 70 minutes.

"Kaishu Storytelling" has continuously launched numerous original IP products loved by children and parents, such as "Kai Shu's Journey to the West," "Kai Shu's Romance of the Three Kingdoms," "Kai Shu's Water Margin," "Poetry is Coming," "Magic Library," "Pocket Detective," "Rhyme Enlightenment," and "Kai Shu's Little Knowledge," producing an average of over 3,000 original story episodes annually, and is recognized in the market as "China's children's story collection." These IPs typically undergo a journey from text to audio, to books and hardware, and then to animations or other derivative products, forming the "single product goose formation model" of Kai Shu's family. In this process, the company's business continuously diversifies, developing into a multi-dimensional content production and service provider like "Kaishu Storytelling" and "Kaishu Premium Products."

Our Mission
To create quality content so children can grow up happily.

Our Vision
To become a childhood brand accompanying generations of Chinese people.

Our Values
Children first, win-win collaboration, innovation, and pursuit of excellence.

Social Responsibility
As a content company dedicated to serving children, "Kaishu Storytelling" inherently possesses the genes and attributes of public welfare. We always adhere to the mission of "creating quality content, allowing children to grow up happily," developing positive, optimistic, healthy, and uplifting children's content products, and letting excellent stories accompany every child's childhood. In response to the current imbalance in domestic education, we initiated the "Listening Plan" public welfare campaign, collaborating with charitable organizations such as the China Foundation for Poverty Alleviation, China Children's Foundation, China Foundation for Disabled Persons, and Aiyou Foundation to carry out various activities that assist children and the disabled, using quality content to accompany rural children's happy growth and promote balanced educational development between urban and rural areas. We became an executive council member of the Beijing Qingji Yuanshan Public Welfare Foundation, initiated education poverty alleviation projects, and invested 5 million yuan over ten years to leverage technology to promote educational equity in impoverished areas. To date, our public welfare footprint has covered 21 provinces and autonomous regions including Sichuan, Guizhou, Jiangxi, and Yunnan, benefiting approximately 1.14 million children.