美廉美公司大力推进以“先做人，后做生意”为核心的企业文化，不仅每月出版企业内刊《美廉美人》，公司原董事长兼总裁朱幼农先生（现任 “物美”集团总裁）还专门写了一本名为《人之本，商之德》的企业内部教材，大力倡导“商而有德乃至高之德”的企业道德观，正确处理好企业、职工和顾客叁者之间关系的企业价值，“服务*，销售第二”，“以超出顾客愿望为服务标准”的优质服务观，教育和鼓励全体员工：“要自强、勿自怠，要自勉、勿自满，要自律、勿自私”。
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