Hiersun Diamond Institution

Introduction to Hiersun Diamond Institution
Hiersun Diamond Institution, founded in 2000, is one of the earliest enterprises to enter the diamond industry in China. Since its establishment, it has been engaged in designing and selling various high-quality jewelry products with the spirit of "pursuing perfection and continuous innovation", and has rapidly developed into an outstanding enterprise renowned in China's diamond industry with its broad vision and forward-looking business philosophy.
After more than ten years of innovation and development, Hiersun Diamond Institution now owns three diamond jewelry brands under its umbrella: Hiersun, I Do, and Ooh Dear. Among them, Hiersun is the brand successfully built at the inception of Hiersun Diamond Institution, positioning itself as high-end collector-grade jewelry, and has pioneered the transformation of traditional jewelry business concepts and industry patterns, presenting the unique charm of haute couture jewelry to those who pursue a high-quality lifestyle. "I Do" is a brand positioned to express "the warmest emotion in the world". As of December 31, 2012, I Do had a retail network of more than 300 stores across the country, covering all provinces, autonomous regions, and municipalities directly under the central government except the Tibet Autonomous Region, becoming the leading diamond jewelry choice for urban white-collar workers for marriage and precious emotional expression. Its European fashion design and precious emotional connotations have also made it a sought-after choice among many celebrities and stars. In addition, in response to the global Internet economy and online e-commerce trends, Hiersun Diamond Institution has pioneered the "Ooh Dear" custom diamond gift brand targeting young and fashionable groups.
Over the years, Hiersun Diamond Institution has not only integrated resources from international high-end jewelry institutions in multiple countries around the world but has also signed in-depth cooperation agreements with many top global jewelry designers, making Hiersun synonymous with excellent diamonds and outstanding jewelry design, and has earned recognition and awards from various authoritative institutions both domestically and internationally, with numerous honors.
Hiersun Diamond Institution has always been committed to social responsibility, not only embedding the concept of corporate citizenship into its overall corporate strategy but also practicing it in actual operations. On the one hand, it has always been engaged in designing and selling various high-quality jewelry products with the spirit of pursuing perfection and continuous innovation, leveraging the company's global resources and international design capabilities to provide consumers with ultimate products and perfect experiences, deeply and broadly influencing Chinese people's fashionable lives. On the other hand, we have been committed to social responsibility, upholding the principles of hands-on practice, professional operation, and long-term sustainable development, reflecting Hiersun Diamond Institution's unremitting efforts to be an excellent corporate citizen.