Skechers

About SKECHERS Skechers
As an award-winning *brand in the footwear industry, Skechers designs, develops, and markets sports functional footwear suitable for athletes and active individuals, as well as casual lifestyle footwear for people of all ages and demographics. Skechers' success stems from its diverse, high-quality products, backed by strategic global marketing and innovative print and television advertising.
Skechers (SKECHERS) originates from the Southern California slang meaning "young people who can't sit still," representing a youth culture that pursues fashion and individuality. Skechers was founded in Manhattan Beach, California, USA in 1992, and its first self-operated retail store opened in Manhattan Beach in 1995, adjacent to its headquarters. In 1999, Skechers was successfully listed on the New York Stock Exchange under the ticker symbol "SKX." Since selling its first pair of multi-purpose work boots in 1992, Skechers has evolved from a single style to a footwear company that designs and develops over 3,000 styles annually. Beyond traditional product lines such as SKECHERS Sport, SKECHERS USA, SKECHERS Active, SKECHERS Cali, SKECHERS Work, and SKECHERS Kids.
Furthermore, the company continues to expand its product lines. In 2012, it established a sports functional division focused on developing SKECHERS GOrun running shoes and SKECHERS GOwalk walking shoes. It has also further developed vibrant children's footwear products known for their playful features and popular cartoon characters. The significant depth and breadth of products have earned Skechers countless enthusiasts worldwide.
In recent years, Skechers China has developed rapidly. By the end of 2017, the number of retail outlets nationwide had reached nearly 2,600, with a compound growth rate of 103%. OUR VISION: "To become the most respected sports and lifestyle brand in China."