As the first full-media industry chain operating enterprise, Hongbo Changrong Media Group writes a new legend in the media industry on its journey of continuous innovation and transcendence. The Group has created the "One Major Platform, Seven Major Sectors" business model, adhering to the core concept of "L-Love; E-Emotion; D-Dream" LED, and has invested heavily in building the Hongbo Changrong Media Group Cultural Silicon Valley of over ten thousand square meters at Wutong Mountain, Shenzhen, pioneering an internationalized full-media industrialization business model.
"One Major Platform" — China-Korea Film and Television Cultural Products Trading Platform: Over more than a decade of development, the Group has built an industry platform connecting media and clients at both ends, linking resource channels. It has established strategic cooperation with Guangming Daily, Communication University of China, China Central Television, 32 provincial-level satellite TV stations, over 700 prefecture- and county-level TV stations, as well as the Korea National University of Arts, KOBACO (Korea's largest advertising resource provider), KBS Broadcasting Corporation, JTBC TV channel (known as the "King of Korean Programs"), the 7942 group and Prince Artist group, etc., and has grown into one of the most powerful media resource integrators in China. Group President Dou Peng was named among the "Top 30 of the 2013 China Cultural Industry Annual Figures." Today, it has established a well-developed China-Korea media culture development channel. Relying on China-Korea media resources, media technology, high-end platforms, and top film and television production teams, with a full-media industry chain operating model, from content innovation of film and television products to dual-channel operation of advertising resources, it creates internationally first-class original cultural brand products with Chinese characteristics, forming an internationalized film and television works trading and interactive development platform. It also carries out trading services such as copyright operation, copyright agency, film and television distribution, script brokerage, artist management, advertising operation, and project promotion.
"Seven Major Sectors" — China's first customized cultural media enterprise operating a full-media industry chain: Hongbo Changrong Media Group operates a cultural Silicon Valley business format of a full-media industry chain integrating film and television production, advertising operation, original music production, copyright trading, art education, celebrity management, and cultural derivative products, realizing a cultural model of all-round interactive development of the China-Korea cultural industry trading platform, guiding the cultural industry and resources toward socialization, diversification, internationalization, and cluster-based development, exploring the path for the innovative development of China's cultural industry.
Hongbo Changrong Media Group will strive to build Shenzhen's ** headquarters media cultural Silicon Valley, create China's first fashion media group integrating industry and media, help cultural China take off, and create a great ecological media endeavor.
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