China Mobile Online

China Mobile Online Marketing Service Center (hereinafter referred to as the Online Marketing Service Center) serves as the bridge directly connecting China Mobile to hundreds of millions of customers. As the producer and operator of online channels, the provider of online services across the entire network, the supporter of comprehensive ecosystem cooperation and operation, and the builder of intelligent marketing and service capabilities, it is actively promoting a new journey in the reform of China Mobile's marketing and service system.
The Online Marketing Service Center operates a globally integrated intelligent pan-call center. Leveraging digitalized, cloud-based, and intelligent service and marketing capabilities, it has established a nationwide integrated service system that supports tens of thousands of customer service agents in cloud-based production. It has achieved integration between hotline and internet services, with large-scale application of multimedia services. It has also productized its digital and intelligent marketing service capabilities, empowering various industries across society and contributing to economic and social development.
Dedicated to creating convenience and happiness for customers, the Online Marketing Service Center aims to become a service expert that satisfies customers and gains social trust. It was selected as an enterprise under the State-owned Assets Supervision and Administration Commission's "Double Hundred Action" in August 2018. The company currently employs over 37,000 staff, serves 950 million individual customers, and operates across 46 cities in 31 provinces nationwide, with two digital service parks in Luoyang and Huai'an, each covering an area of 1 million square meters.