“零时尚”作为互联网+时代的新兴女装及配饰买手店连锁品牌，面向城市中产女性，精选国内外优质面料、优质做工的女装、鞋包、配饰等一二线时尚品牌和设计师品牌，立足城市大型居住社区，把买手店开到女性朋友的身边，让女性朋友在自家街道的转角就能完成一趟时尚之旅，轻轻松松塑造全新的着装风格。同时“零时尚”致力于打造O2O的全新商业模式，将独立研发的“零时尚”服饰美学体系应用于线上平台的计算机算法，为用户呈现私人订制式的智能搭配，用户不但可以在实体店，同样可以在电脑、手机端得到与众不同的购物体验。
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