Bao Zheng Studio

【Look at this family that really has two brushes: Bao Zheng, Zang Fei, Chen Zhen, Yang Guo, Li Mochou, and Lu Si (Lucy)】1) Business stability: We started with luxury goods care and maintenance, and our current business development has covered the full-cycle services from after-market care to pre-sale and in-sale processes, involving all aspects of clothing and daily life. The standardization level of the entire industry is relatively low, and it is extremely non-standard. Through continuous standardization and digital transformation and upgrading, we have made innovative changes to the supply side through the Internet, built a complete digital supply chain and SaaS product system, maintained profitability for many years, and have long been at the forefront of the industry. Under circumstances where there is almost no reference globally, our current supply chain system has deconstructed the independent craft operation mode of artisans into a central assembly line supply chain model, achieving large-scale quality production, thereby addressing users' multi-frequency and multi-scenario service demands in clothing and daily life. Today, most merchants generally focus on the pre-sale market of buying, buying, buying, but people's problems in clothing and daily life, especially in the apparel after-market, are a relatively untapped market. Bao Zheng is committed to deep cultivation in the apparel after-market, hoping to significantly improve people's clothing life, and truly, effectively, and comprehensively solve the full-cycle clothing service experience issues. After eight years of exploration, the business certainty is high, and the development direction is stable—for multi-scenario service demands, multiple corresponding business lines have all passed 0-1 market validation, with most having entered the stage of scaling and standardization. For future business development, we can draw on many past successful experiences, and there are also more opportunities and spaces waiting for us to conquer challenges. 2) Market expansion: Currently, China remains an important consumer country of luxury goods, with 70% of luxury goods being purchased by Chinese people. Based on the inventory accumulated over the past decade or more, today's China is the country with the largest number of luxury goods in terms of ownership. The entire clothing life is closely related to every ordinary person's life, and the apparel market as a whole is a huge trillion-yuan market. The scenarios covered in this field are also very numerous, and most supply is still in a workshop-style operation mode, leaving huge room for transformation and upgrading. While meeting multi-scenario and multi-service demands, we are also expanding into all apparel categories, and we integrate these scattered business needs through a platform approach, empowering more merchants and artisans to work together to solve them. 3) Operational uniqueness: We use technology (Internet digitalization) to change the operation mode of a very traditional handmade manufacturing industry, but at the same time, we retain human warmth and emotion through artisan-provided service guarantees, achieving a service mode that combines human-machine integration and emotion-intelligence integration, creating Bao Zheng's unique artisan technology-based service philosophy. We emphasize logic in work, are good at data drive, focus on accumulating know-how experience, have the habit of regular objective reviews, and are brave to face problems directly and solve them head-on. Our years of accumulated strong data-driven management experience and financial profit model management experience give the team dual awareness of business development and enterprise management, always standing from the CEO's perspective to coordinate strategies, avoid operational risks, and maintain healthy development. 4) Skill hybridity: Our business involves both traditional manufacturing and the Internet, from offline to online, integrating retail, service industry, information services, and processing and manufacturing. From front-end market operations, middle-platform product research and design, back-end supply chain, to functional back-office support, all are challenging due to business diversity. In terms of industry professionalism, we can access brand knowledge of the luxury industry, after-market appraisal and care knowledge, and also dabble in professional craft knowledge such as clothing washing, care, alteration, and customization. Additionally, regarding the operational logic and gameplay of non-standard goods, business categories covering from C-end to B-end, solving user pain points and business demands under different scenarios, and various audience groups from users to artisans to merchants, we believe that every engagement can greatly broaden horizons, enhance experience, and widen career paths. 5) Adhering to long-termism: For a traditional service industry, we believe that a simple bilateral matching model cannot solve actual industry problems. Even though the founding team comes from Alibaba and Baidu and is skilled in platform model operations and traffic operations, we still firmly believe that only by jumping in personally to cultivate deeply, participating in the entire process of 0-1 construction, and making changes born from deep insight can we truly and effectively make long-term and far-reaching value contributions to this industry. We firmly believe that, under the compound interest of time, rejecting opportunism and short-term profit-seeking, and instead insisting on doing difficult but correct things, insisting on doing things that generate long-term value, and adhering to the development philosophy of long-termism, can we go more steadily, further, and longer! Some people say that the partners here share a tacit power, which is that many people truly work together in their minds to do this well—about truly making improvements for human clothing life, about truly being able to help traditional industries make some transformative and valuable things, and about what the Chinese artisan spirit in the world should be: because when it comes to Japanese artisans or European artisans, they are always depicted with beautiful images and full artisan style. But when it comes to Chinese artisans, it is always a bitter and miserable image. However, today's true image of Chinese artisans, like many of Bao Zheng's artisans, is more diverse, more open, more inclusive, cutting-edge, embracing the Internet, conforming to the times and trends, and more magnificent and grand! From the elderly to the post-00s generation, they ride motorcycles, have tattooed arms, use various new software tools and digitalization for management, to enhance their own and apprentices' artisan skills, and continuously expand horizons beyond original cognition—this is what Chinese artisans should look like, and this is the spirit Chinese artisans should have. This spirit benefits from China being at the forefront of the world in the technological era, so we are confident that the Chinese artisan spirit can also be world-class! This is the cause we want to pursue! Eight years of experience have never been rigid; because of growth, there are endless possibilities! If the above truly touches your heart, welcome you, and we look forward to your joining: )