Yizhihui

I. Introduction to Yizhihui Fashion Group
EACHWAY (Yizhihui) Fashion Group is a large international fashion group supported by three major industries: clothing and apparel, modern media, and creative industries. As a representative of original Chinese designer women's wear brands, Yizhihui was the first to propose its core brand concept: "Your temperament can be read." Based on its brand culture, it put forward the group's business philosophy of "Changing life through design," adhering to the corporate spirit of "people-oriented, loyal and dedicated, pragmatic and low-key, pioneering and innovative," with the aim of creating a multi-level fashion lifestyle and comprehensively developing and building a better quality of life around clothing and apparel. It owns the famous women's wear designer brand EACHWAY, the high-end designer women's wear brand HUI, and the fashion and art lifestyle brand SOFA.
After more than 20 years of development in the clothing and apparel industry, EACHWAY (Yizhihui) Fashion Group has become one of the strongest fashion enterprises in China. Since its establishment in 1997, through market trials, it has grown into a famous women's wear brand with nearly 300 chain stores and alliances with more than 80 large commercial institutions in China, becoming a representative of Chinese women's wear.
This is a new model of clothing and apparel industry + modern media industry + creative industry, providing a new reference paradigm for the development of Chinese clothing and apparel brands and the upgrading and transformation of traditional industries. To support industrial development, it has built the Yizhihui Creative Industry Park in Longhua District, Shenzhen, and the Yizhihui Fashion Technology City in Huiyang District, Huizhou. To improve the efficiency of modern media communication, it has added IPs such as the Shenzhen Yizhihui Century Fashion Museum, the Avant-garde Art Museum, the Fish Culture Museum, the Fashion Design Research Institute, and the Fashion Industry Research Institute.
To fulfill corporate social responsibility, Yizhihui Fashion Group has proposed the concept of "design poverty alleviation." "It has explored a feasible path from blood-transfusion-style poverty alleviation to blood-manufacturing-style poverty alleviation. It has visited ethnic regions such as Guizhou and Yunnan to study ethnic handicraft industries, hoping that through the influence of well-known brands and design poverty alleviation and the establishment of assistance funds, they can live with dignity through designers' transformation, craftsmanship, and industrial operation." The source of this path is precisely the business philosophy proposed by Yizhihui Fashion Group: "Changing life through design."
As the winner of the highest honor for fashion designers, the "Golden Top Award," and as a model figure in innovation and entrepreneurship and an advanced model during the 40th anniversary of the Shenzhen Special Economic Zone, designer and founder Ms. Zhao Huizhou believes: Art is not aloof but can be perceived in life. The brand has completed a magnificent transformation from "Made in China" to "Created in China," radiating new vitality, and is a revolutionary force of "aesthetic upgrading" in the brand's genes. "If you plan for one year, plant grain; if you plan for ten years, plant trees; if you plan for life, cultivate people." Yizhihui cherishes talent; talent is the key to driving the enterprise's intelligent transformation and is the core foundation for promoting Shenzhen's efforts to build on the basis of "City of Design" to become a "City of Fashion."
In the future, Yizhihui Fashion Group will continue to draw spiritual strength from history and culture, seek the essence of culture from exhibitions related to history, focus on education and promotion, bring knowledge and cultural nourishment to more people, and let the Yizhihui Century Fashion Museum, Yizhihui Avant-garde Art Museum, Yizhihui Fashion Design Research Institute, Yizhihui Fashion Industry Research Institute, and Yizhihui Creative Industry Park continue to realize their due value.
Yearning
You cannot stop me,
Because I yearn to fly;
I know flying will encounter storms,
But I cannot extinguish the desire to fly within me;
You cannot stop me,
Because in my eyes there is no image of you;
You cannot stop me,
Because in my heart I always have my own direction;
You cannot stop me,
Because I have no insurmountable obstacles;
You absolutely cannot stop me,
Because I know that what I need to surpass is the direction of my inner future;
You do not know that I can never be stopped,
Because you will never know the place I yearn for in my heart.

We recruit talent from multiple perspectives: planning, design, operations, and platform building. Yizhihui Fashion Group has different fields, attracting talents from all aspects to join this big family. As described in the poem "Yearning," with its excellent development environment and corporate culture, Yizhihui has attracted outstanding students from well-known domestic and international universities and elite talents from various industries. They have strong learning ability and an international perspective, have dreams and are willing to contribute their strength to the development of the industry, and are fearless and courageous. They have become indispensable core figures in the company's future strategic development. As Yizhihui Fashion Group thrives and rapidly expands its market, we look forward to more outstanding talents joining us!