Kaijie

Shanghai Kaijie E-commerce Co., Ltd.

Company Profile
Shanghai Kaijie E-commerce Co., Ltd. (hereinafter referred to as "Kaijie") was established in August 2010. The core founders and management team all have long-term work backgrounds in foreign enterprises. The company aims to provide one-stop internet commerce solutions for enterprises by combining mature business management models with China's internet commerce opportunities, achieving full value chain coverage from strategy, operation, to system levels.
In 2011, the company quickly entered the market, optimized its business structure, and improved its business capabilities. It served leading companies in the industry including Johnson & Johnson Consumer Group, Kraft Foods (now renamed Mondelēz), and quickly completed coverage of core Chinese e-commerce platforms (Taobao, Tmall, JD.com, Yihaodian, Redbaby, Amazon, etc.) and built comprehensive business service capabilities (B2B2C/B2C).
From 2012 to 2013, Kaijie entered the hotel e-commerce service sector and rapidly advanced the consumer goods industry layout, establishing cooperation with globally renowned companies such as InterContinental Hotels Group, Marriott Hotel Group, Wanda Hotel Group, Philips AVENT, Dumex, LEGO Toys, Mondelēz, Royal Canin, Colgate, Avon, etc. Based on the development of the internet industry, the company quickly extended service value to existing clients, expanding from e-commerce to digital marketing, further improving its internet commerce service capabilities.
In 2014, Kaijie further optimized corporate governance, improved integrated internet commerce service capabilities, and attempted diversified business layouts. Through a year of efforts, it became one of the few e-commerce service providers in China with capabilities in: all domestic platforms, all models (B2C/B2B2C) e-commerce services, cross-border e-commerce services, and full-network marketing services. At the same time, it built business depth in four industry segments: hotels, personal care, food and health products, and mother and baby.
In May 2016, Kaijie E-commerce Co., Ltd. was officially listed on the New Third Board, marking a new stage of capital. In May of the following year, the company officially entered the Innovation Layer and won numerous awards including Tmall Five-Star Service Provider.
In 2018, leveraging the core team's years of sales management experience in the consumer goods industry and marketing planning capabilities, the company maintained coordinated development of e-commerce and marketing, and through investment and business expansion formed a strategic layout of proprietary brands "Qifenwei" and "Moshi Mami", new industry internet smart toys and virtual coupons (online hotel sales, KFC electronic shopping vouchers), and new models (online B2B). The company deeply cultivated cooperative brands, vigorously developed new customers, driving rapid growth in revenue and net profit.
To date, Kaijie E-commerce is committed to providing one-stop internet commerce solutions for outstanding global brands, including: B2C solutions based on e-commerce platforms and omni-channel operations, comprehensive integrated marketing and full-domain audience operations in the mobile internet environment, and new retail innovation. Based on e-commerce, we embrace change, persist, align with platform evolution, empower brand growth, and have been consecutively rated as six-star operation service providers by Alibaba.

Main Business
- Kaijie's positioning: China Internet Commerce Solutions Provider
- Main business areas:
- Core business - E-commerce solutions:
- B2C solutions: mainly Tmall flagship stores, extended services to JD.com flagship stores, Yihaomall flagship stores, etc.
- B2B2C solutions:
- Centralized platforms: procurement models on JD.com, Yihaodian, etc.
- Decentralized platforms: Taobao distribution, JD POP distribution, etc.
- Cross-border e-commerce solutions
- Value extension business - Full-network marketing solutions: data-based marketing promotion based on e-commerce, including EPR, visual creative services, Digital Campaigns, etc.

Major Clients
- Focused industries:
- Consumer goods: food, pets, mother and baby, toys, beauty, new retail
- Health: health supplements and medical care
- Services: hotels and catering

Company Locations:
Xuhui Headquarters: 4F, Block C, Phase II Headquarters Park, 1582 Gumei Road
Logistics centers: Shanghai, Beijing, Changzhou, Chengdu, Jiashan, etc.