Lerui Group is a renowned company specializing in baby products, juvenile furniture, and bicycles. Dorel Industries Inc. Dorel Co. Ltd. (founded by Leo Schwartz in 1962) merged with RTA furniture company Ridgewood Industries (founded by Martin Schwartz, Jeff Segel, and Alan Schwartz in 1969) and was listed on the Toronto Stock Exchange in 1987 (DII.B; DII.A). Dorel entered the U.S. and U.K. markets in 1988, expanding its business influence. Since then, Dorel has achieved steady growth through efficient organization and a series of strategic mergers and acquisitions. Dorel has annual sales of $2.4 billion, approximately 10,500 employees, and operates in 25 countries and regions worldwide.
Lerui's products are highly praised by global users for their safety, comfort, innovation, and entertainment value. Well-known brands owned by Lerui Baby include globally recognized brands such as Safety 1st, Quinny, Maxi-Cosi, Bébé Confort, and Tiny Love, as well as regional brands like Cosco and Infanti. The global baby division employs approximately 7,500 employees.
Lerui's products entered the Chinese market in 2000. In 2014, Lerui acquired the Angle brand. To date, Lerui Baby China has over 3,600 employees, including the Zhongshan functional headquarters and factory, Huangshi factory, Shanghai marketing and sales center, and Shenzhen Asia-Pacific procurement center. The company is committed to consolidating and enhancing its market leadership. We firmly believe that through teamwork, individual efforts, and responsibility, we can truly achieve sustainable development, which is crucial to our future. Our goal is to attract and cultivate talent in all areas of the company. Our core is work diversity, offering challenging opportunities across various positions to enhance both personal abilities and professional skills of our employees.
For more information, please visit the company website:
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Zhongshan address: No. 202 Kuixing Avenue, Dongsheng Town.
Shanghai address: Room 307, Liwei Technology Building, No. 3203 Hongmei Road, Minhang District, Shanghai (near Longxi Road Station on Metro Line 10)
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