新大兴是一家以零售业为主，涉足投资贸易、高科技电子、农产品批发物流、房地产开发、餐饮娱乐等多元化发展的综合性企业集团。公司秉承“大道至诚”的企业宗旨和“以情育商，以诚待客”的经营理念和为消费者“传递新文化，创造新生活”的企业使命，创造了健全、高效的组织架构，不断完善了管理体系，实现了管理制度化、业务流程化、运作规范化的现代化企业管理模式，形成了“深谋远虑、睿智有为”的领导核心，培养了职业化、专业化的管理团队和忠诚敬业的员工队伍，造就了一个现代化的大型企业集团。
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