LeEco Holdings (Beijing) Co., Ltd.

LeEco was founded in 2004 by Jia Yueting. LeEco is committed to building a complete ecosystem of 'platform, content, terminal, and application' based on the video industry, content industry, and intelligent terminals, which is known in the industry as the 'LeEco Model.' LeEco's vertical integrated industry chain covers internet video, film production and distribution, intelligent terminals, application markets, e-commerce, and internet-based intelligent electric vehicles. Its subsidiaries include LeTV, LeEco Zhixin, LeEco Mobile, Le Pictures, LeSports, Wangjiu.com, and LeEco Holdings. In 2014, LeEco's total revenue across its entire ecosystem approached 10 billion yuan. In December 2014, Jia Yueting announced LeEco's 'SEE Plan,' aiming to create super cars and an automotive internet electric ecosystem. LeEco owns content companies such as LeTV, Le Pictures, and Hua'er Film. LeTV, founded in November 2004, is a national high-tech enterprise and was listed on the ChiNext board on August 12, 2010, becoming an IPO-listed company in the industry and the first video company to be listed on China's A-share market. Currently, LeTV's film and television copyright library includes more than 100,000 TV series episodes and over 5,000 films, and is accelerating its efforts in self-produced content, sports, variety shows, music, and animation. Le Pictures is positioned as a 'film company for the internet era,' focusing on producing and distributing excellent films while building an O2O film market system based on 'one orientation, three guidance' and 'five-screen linkage' under the Web 2.0 context, providing audiences with comprehensive viewing and value-added services from online to offline. Le Pictures has renowned film industry figures such as Zhang Yimou and Lu Chuan. In 2014, Le Pictures produced and distributed 13 films, generating box office revenue of about 2.4 billion yuan, ranking among the top three private film companies in China. LeEco's intelligent terminals include Super TV, Super Phones, LeEco Box, EUI, and Leme smart accessories. These terminals are developed under the CP2C model, embodying the philosophy of 'millions dissatisfied, millions participate, millions research, millions use, and millions spread.' From the initial LeTV 3D cloud video ultra-clear player S10 to the 'LeEco Box' C1 and C1S, as well as Super TV models such as Max70, X60, X60S, X50Air, S50Air, and S40Air L, online sales have achieved remarkable success, breaking the monopoly of international giants such as Samsung, Sony, Sharp, and LG. Super TV has already entered the US market. LeEco Group has also built a cloud video open platform, e-commerce platform, advertising platform, and big data platform. The cloud video platform alone has 10T of bandwidth and over 600 nodes distributed globally. LeEco Mall ranks seventh among China's top ten B2C e-commerce platforms. With the comprehensive layout of the LeEco ecosystem, the corporate vision of LeEco Holdings Group is to build an ecosystem with significant influence on the industry, providing users with an ultimate experience through continuous innovation and changing people's lifestyles.