e.l.f.
makes luxurious beauty accessible so all women can play beautifully ®.
Established
in 2004 as an e-commerce business, e.l.f. has
become a true multi-channel brand through our own stores and national
distribution at Target, Walmart, CVS, Old Navy and other leading retailers. At e.l.f. we
believe women should not have to choose between quality and price. So, we set
out to change the of beauty. By engaging young, diverse makeup enthusiasts
with innovative, high quality cosmetics at an extraordinary value, e.l.f. has
become one of the most productive and fastest growing beauty brands in the U.S.
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