Founded in 2014, Bixin aims to build a digital entertainment community with the esports community as its core track. Through diversified forms such as "skill sharing," it connects Gen Z users and grows together with platform users, achieving mutual success. Currently, Bixin has three core products: the Bixin App, the Yu'er Voice App, and the Yu'er Live App, and has built a multi-dimensional business scenario covering esports communities, audio and video services, and MCN businesses. Driven by the digital economy transformation and the booming development of the esports industry, Bixin achieved rapid growth in 2020 and successfully created a model for Shanghai's online new entertainment development. The Bixin team currently has over 1,400 employees, the platform has more than 60 million registered users, and it has cumulatively created online employment opportunities for over 8 million skill sharers. Bixin always upholds "integrity" as one of its core talent values and "seeking truth from facts" as one of its core corporate values, achieving dual-track development with both rapid and high-quality growth.
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