Starbucks

Starbucks Coffee Company was founded in 1971 and has always been committed to ethically sourcing and roasting the world's highest-quality Arabica coffee. Today, with more than 28,000 stores in 76 countries and regions worldwide, Starbucks is a professional coffee roaster and retailer. Starbucks always upholds its commitment to quality and service, following its vision and values, and creating a unique Starbucks experience for customers every day through each cup of premium coffee.

Since entering China in 1999, and guided by our company mission to 'inspire and nurture the human spirit – one person, one cup and one neighborhood at a time,' we have been striving to become a different kind of company in China: while inheriting the classic coffee culture, we care for our partners, provide customers with a Starbucks experience that exceeds expectations, and contribute to the prosperity of the communities we serve. Currently, Starbucks has opened more than 4,400 stores in over 180 cities in mainland China, with more than 50,000 partners wearing green aprons. This unique advantage enables us to fulfill our commitment every day in every Starbucks store.

We love our coffee. We believe that a high-quality handcrafted cup of coffee can convey and share genuine emotions, and such a simple act may provide customers with positive energy. Therefore, Starbucks is always committed to ethically sourcing, roasting, and providing high-quality Arabica coffee beans. We have also established the Starbucks China Coffee Grower Support Center in Pu'er, Yunnan Province, to integrate and promote the adoption of sustainable farming practices locally, fostering the development of Yunnan's coffee industry. From seed to cup, every step is infused with Starbucks' care and efforts, all aimed at ensuring that every customer who visits our stores can enjoy aromatic espresso and their favorite coffee beverages.

We love our customers. While providing consistently high-quality Starbucks experiences, we are also dedicated to enhancing our customer experience. On the basis of continuous improvement in product quality and service, Starbucks emphasizes innovation, personalized products and services, and consistently bringing joy and surprise to customers. At the same time, Starbucks fully respects China's long-standing traditional culture and incorporates local customs into the Starbucks experience in store design, local food and beverage offerings, and more.

Our unique digital platforms, including the Starbucks mobile app and Starbucks Rewards, help us connect with customers beyond our stores. Starbucks is always committed to fostering emotional connections with customers through constant innovation, while inspiring them to share these beautiful moments with more people both in and outside stores. In December 2015, Starbucks launched its official flagship store on Tmall, closely linking the unique in-store experience with an online 'fourth space' experience, serving as a platform for Starbucks' 'Internet + Coffee' expression of care. To seamlessly integrate online and offline store experiences, Starbucks China has entered strategic partnerships with Tencent and Alibaba, bringing customers a new retail experience in the digital age. In 2017, Starbucks innovatively introduced a social gifting experience on WeChat, called 'Say It With Starbucks,' encouraging everyone, at any moment, to express their feelings to those they care about through a simple gesture. Additionally, to further meet the diverse payment needs of Chinese consumers, Starbucks China stores now fully accept WeChat Pay and Alipay.

We love our partners. Starbucks is not just a 'coffee' company; it is also a 'people' company. The core and soul of Starbucks are its people, referred to as 'partners.' They are called partners because, in addition to benefits such as insurance and medical care, they are entitled to receive the company's 'Coffee Bean Stock,' truly becoming part of the company. Meanwhile, Starbucks actively creates a platform for partners to realize their dreams, always prioritizing their interests and respecting their contributions. Starbucks has repeatedly won employer brand awards, such as those from Aon Hewitt, recognizing its sustained investment and achievements in corporate culture and talent development in China.

Starbucks considers itself a 'different kind' of company. As Starbucks develops in China, it also brings its core value of integrating into and giving back to local communities. Building deep connections with the communities where it operates has always been Starbucks' consistent principle. Since entering China, Starbucks has been committed to giving back to society, contributing to China's social development through corporate social responsibility programs at both local and national levels. To date, Starbucks partners and volunteers in China have contributed over 650,000 hours of community service, strengthening their emotional ties with communities and customers.

Upholding our corporate values through concrete actions, we are dedicated to building a different kind of company—one that continues to make our partners and customers proud.

For more information about Starbucks China, please visit the Starbucks corporate homepage.