Heytea

In 2012, Heytea opened a small shop by the riverside, which became the starting point of new-style tea drinks by pioneering cheese tea with real milk and using upgraded, high-quality ingredients. Carrying the mission of "promoting quality and inspiring joy," Heytea now has over 1,000 stores in more than 200 cities at home and abroad, hoping to create a global Chinese brand. Relying on its product R&D strength, supply chain capabilities, and strict food safety management system, Heytea upholds the brand spirit of pursuing inspiration and perfection, insists on using high-quality raw materials such as "real milk, real tea, real fruit, and real sugar," and has gradually formed a rich product matrix, bringing consumers a "true quality, not expensive" product experience and accumulating a good product reputation. At the same time, by shaping and spreading the brand through user touchpoints such as products, stores, and self-media content, Heytea has accumulated strong brand momentum and become a typical representative of new consumption. In addition, Heytea also has innovative businesses such as bottled beverages. Among them, Heytea bottled beverages are Heytea's layout in the fast-moving consumer goods track, currently including categories such as Heytea sparkling water, Heytea fruit tea, Heytea light milk tea, and Heytea lemon tea, providing consumers with more "bottled inspiration" beyond location and scenario limitations. With its rich brand connotation that resonates more easily with consumers and its strong operational strength, Heytea is gradually growing into a global brand, providing a new-style tea drink lifestyle for consumers around the world.