Luckin Coffee

Luckin Coffee (China) Co., Ltd., headquartered in Xiamen, is the chain coffee brand with the largest number of stores in China. With the mission of "Creating lucky moments, inspiring passion for a better life," Luckin Coffee fully leverages the new retail model of mobile internet and big data technology, collaborates deeply with high-quality suppliers across various sectors, creates a high-quality consumption experience, and creates lucky moments for customers. With the vision of "Creating a coffee brand and making Luckin a part of people's daily lives," and centered on the core values of "Customer first, Pragmatism, Quality first, Continuous innovation, Ownership, Mutual trust and win-win," Luckin Coffee is striving to penetrate every aspect of daily life through its products and services, convey the concept of a better life, and inspire eager expectations for a better life.

Brand Vision:

In June 2023, Luckin Coffee became the first chain coffee brand in China to exceed 10,000 stores; on July 18, 2024, the Zhongguancun · Zaiwo flagship store officially opened, and Luckin Coffee's store count surpassed 20,000, providing customers with high-quality, high-cost-performance, and high-convenience products and services. Luckin Coffee won gold awards at the IIAC International Coffee Tasting Competition for five consecutive years (2018-2022), and its "SOE Yirgacheffe" won platinum awards twice at the IIAC International Coffee Tasting Competition. In 2021, Luckin Coffee's roasting factory was officially put into operation in Fujian, with a total investment of 210 million RMB and an annual roasting capacity of 15,000 tons of coffee beans. It adopts internationally advanced technology and is equipped with a full set of imported advanced raw bean processing equipment, making it a relatively leading fully automated smart roasting base in China. In March 2024, Luckin Coffee's fresh coffee fruit processing plant - Yunnan Baoshan fresh fruit processing plant - entered the trial operation stage, adopting micro-water fresh fruit processing lines from Brazil and Colombia, with an annual fresh fruit processing capacity of up to 5,000 tons, further optimizing and improving the high-quality supply chain. On April 20, 2024, Luckin Coffee (Jiangsu) Roasting Base was completed and put into operation, with a total investment of 120 million USD and an annual roasting capacity of 30,000 tons. Relying on the two major coffee roasting bases in Jiangsu and Fujian, Luckin Coffee will form a self-processing roasting supply network with an annual capacity of 45,000 tons, responding more quickly and accurately to changes in consumer demand, and delivering higher-quality coffee beans to stores nationwide in a timely manner. Luckin Coffee is always committed to deeply integrating the coffee vertical supply chain, empowering industry quality upgrades with new quality productive forces, and leading the new trend of high-quality and sustainable development in the industry.