Baixiang

Baixiang Food Group is a large national comprehensive food enterprise whose main business is the production and sale of instant noodles, spanning across multiple fields such as flour, dried noodles, vermicelli, pastry, beverages, and planting.


Industry Scale

Formally established in 1997, Baixiang Group has laid out 10 instant noodle production bases, 1 flour production base, 2 dried noodle workshops, and 2 seasoning companies in Henan, Hebei, Shandong, Shanxi, Hunan, Jiangsu, Sichuan, Shaanxi, Jilin, and Heilongjiang, among other provinces and cities. Baixiang Group has been successively recognized as a "National Key Leading Enterprise in Agricultural Industrialization," a "Leading Enterprise in Grain Deep Processing and Food Production in Henan Province," one of the "Ten Key Protected Enterprises for Grain Deep Processing in the Province," and one of the "Most Dynamic Enterprises in China's Flour-based Food Industry."


Industry Position

Baixiang Group currently operates 97 world-class instant noodle production lines, with an annual output of nearly 10 billion packs of instant noodles. According to data from the internationally authoritative research agency AC Nielsen, since 2003, Baixiang instant noodles have consistently led the industry with a market share of up to 18%. From 2003 to 2008, Baixiang Group grew rapidly with an annual growth rate exceeding 35%. From 2009 to the present, Baixiang instant noodles have remained the industry's runner-up for three consecutive years, making Baixiang the largest national brand in China's instant noodle industry. In April 2011, Baixiang's total cumulative output of instant noodles officially exceeded 50 billion packs, successfully entering the top tier of the global instant noodle industry.


Brand Development

With the rapid development of Baixiang Food Group, the brand "Baixiang" is continuously radiating brilliant brand brilliance in the domestic food sector. Baixiang has received numerous honors, including "Top 500 Asian Brands," "China Well-known Trademark," "National Exempt from Inspection Product," "Top 100 Chinese Well-known Brands in Cognition," "Henan Province Famous Trademark," and "Global Food Industry Award." In 2009, Baixiang formally launched a new brand development strategy. After two years of comprehensive reorganization and image enhancement, a new, young, and vibrant brand image of Baixiang has now been formed, and Baixiang's future path to international branding has begun to take shape.