Anlaiye

Anlaiye - Campus Light Life Leader

Anlaiye (Shanghai) Network Technology Co., Ltd. was established in December 2014. As a campus mobile internet O2O service platform covering university campus areas nationwide, Anlaiye possesses a mature operation model with a full ecological industry chain.
Currently, under the data-driven pan-retail form centered on consumer experience, we have deployed campus digital O2O new retail (food and campus supermarket O2O, new retail empowerment), IP product supply chain upgrade (C2B product development, co-branded IP with major brands, supply chain upgrade), new campus social landmarks (campus influencer strategy, star and mentor PGC, campus forums, social live-streaming e-commerce), 360-degree full-ecosystem campus media (online APP streaming media, offline campus frameworks, brand marketing activities), and campus innovative finance (Future card, Xiyou coin). Our business covers 37 cities nationwide, over a thousand universities, reaching more than 15 million current college students, making it the fastest-growing campus O2O full-ecosystem mobile internet platform in China.
In early 2015, Anlaiye secured Pre-A round financing of 26.3 million yuan; in July 2015, it completed an A-round financing of 110 million yuan; in January 2016, it finished an A+ round of over 210 million yuan; in September 2016, it completed a B-round financing of 240 million yuan; and in December 2017, it finished a B+ round of 120 million yuan.