NewData Network

WiseMedia (NewData Network), stock code 834990, founded in August 2011, is a technology-driven marketing provider of online advertising communication solutions. With industry-leading technology and a team of experts in the marketing field, it is committed to providing comprehensive and personalized services to demand-side platforms through continuous innovation. Its clients include domestic and international brands such as Puma, Toyota Motor, China Mobile, P&G, AirAsia, Youzu, Mazda, Logitech, Panasonic, Princess Cruises, China Life Insurance, Qantas, Coach, Texas Tourism Bureau (USA), Mobil, and others. The company's AdWiseDSP (Demand-Side Platform) utilizes machine learning and data mining technologies to discover patterns from massive visitor behavior data, creating behavioral profiles for each visitor, enabling advertisers to easily identify target customers. With the help of intelligent optimization models to amplify effects, and integrated multi-dimensional monitoring and analysis, it provides insights into visitor composition patterns, allowing advertisers to use data for future marketing decisions and create more value. Our core technical and business teams have 7-16 years of industry experience, thoroughly understanding customer needs, marketing design, and underlying support technologies. Leveraging our superior rapid business response architecture, as well as extensive experience in pattern recognition, large-scale parallel computing, and neural networks, we provide clients with various interactive marketing services including online advertising promotion, website visitor research, and industry-specific marketing analysis recommendations, aiming to contribute to the industrial upgrade of China's internet advertising. Currently, the company has departments for customer service, media, data analysis, and technology products, with branch offices in Shanghai and Beijing.