Xiaohongchun—overturning the traditional urban lifestyle platform, becoming China's new fashion media based on short video social APP and a global *O2O fashion shopping community, with 10 million global registered users. Miss World Du Yang and many other well-known fashion influencer anchors have joined, leading women in society to share their beauty tips and life experiences. Up to now, Xiaohongchun's monthly sales have exceeded 3 million, and it is expected to exceed 400 million by the end of 2016. Under the leadership of Xiaohongchun founder Jiang Zhixi and board advisor Wu Yajun, Xiaohongchun, leveraging the influencer and expert economy in the e-commerce market, took the lead in establishing a one-stop service platform in China for expert sharing, content promotion, and e-commerce development. It has gained the favor of investment companies and related industry entrepreneurs such as Chen Weiguang of BlueRun Ventures, Cao Darong of Lightspeed China Partners, Tong Shihao of GGV Capital, and Zhang Yan of Twin Lakes Capital, successfully completing three rounds of financing within one year, becoming a potential enterprise favored by domestic and international investment circles.
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