Shanghai Nico尔斯 Electronic Technology Joint-stock Co., Ltd.

Agarwood appears in historical records over two thousand years ago. Through the evolution of life, culture, and faith, agarwood has become an important factor in the spiritual quality of the Chinese people. Agarwood culture is reflected both in the collective shaping of national temperament and in the independent cultivation of personal refinement.\nThe Chinese began using incense in the pre-Qin period, and "music, chess, calligraphy, painting, poetry, wine, and tea fragrance" together form the foundation of Chinese culture. Agarwood is hailed as the diamond among plants and the treasure among fragrances, its gentle aroma embodying the temperament and faith of the Chinese people. Nico尔斯 continues this cultural tradition while infusing agarwood with a modern spirit.\nNico尔斯's approach to improving air quality relies on cutting-edge air purification technology as the engine, with agarwood as the Chinese core. Through modern industrial processes, it releases agarwood particles, allowing people to feel inspired and refreshed with every breath. Driven by an unremitting pursuit of the craftsman spirit in manufacturing, Nico尔斯 has developed a unique industrial culture and process system, based on which it has launched a unique series of smart agarwood air purifiers, becoming the preferred air purifier brand for households and car owners to combat smog and industrial pollution.\nFragrance is the tangible pulse of Chinese culture. Historically, agarwood has been closely linked to the spiritual lives of dignitaries, literati, and wealthy merchants. The wisdom of Confucianism, Buddhism, and Taoism can all be glimpsed in agarwood. "I am skilled at nurturing my vast, righteous spirit"—the aromatic lineage of agarwood resides in the enlightenment of life's true meaning and is a shared belief among elites past and present.\nBy integrating German manufacturing philosophy with Chinese philosophy of self-cultivation, Nico尔斯 transitions from the pursuit of exquisite craftsmanship to a fusion with the Chinese cultural core, moving from depth to breadth. Through persistent entrepreneurial innovation, it traces a perfect arc for the transformation and upgrading of Chinese manufacturing, illustrating the depth and breadth that Chinese intelligent manufacturing can achieve—Nico尔斯's painstaking pursuit has transformed the single-dimensional ecology of current air purifiers, adding two dimensions of internal and external cultivation to product quality improvement: one is the product dimension, and the other is the spiritual dimension.\nThe great path is like fine dust, worth a fortune per gram. The smart agarwood air purifier originates from Nico尔斯's profound understanding of the craftsman spirit. Seeking a healthy breathing path for users is Nico尔斯's corporate mission.\nThe beauty of agarwood begins with the unity of form and spirit in Chinese culture and culminates in Nico尔斯's pursuit of excellence.\nCorporate Culture:\nCorporate Mission: Create good air and be the breathing artist for users.\nCorporate Philosophy: Start with mutual support, achieve mutual success.\nBenefiting others is benefiting oneself; Nico尔斯 believes in and practices "customer first," and practices "standing together through thick and thin, and achieving mutual success" among colleagues.\nCorporate Idea: Persistence. Unify knowledge and action, and persistently pursue a systematic understanding and perfect execution of products and brand.\nCorporate Spirit: Detail. Dedicate to product details, improve quality with heart, improve life quality through product quality, and elevate spiritual quality through life quality.\nTalent Strategy: The trinity of career, emotion, and compensation. Nico尔斯 strives to provide employees with a platform for career development, a culture of emotional resonance, and space for compensation growth.\nDevelopment Strategy: Use air purification as an entry point for agarwood culture, gradually build an agarwood cultural ecosystem, and provide users with a broader and purer life experience.