O'say Brand Management (Wuhan) Co., Ltd.

O'say, a classic light luxury accessory brand originating from France, was founded in Paris in 1881 by Ormar Palerma, a descendant of Italian nobility. The brand takes its name from the Italian word "Rinascimento" (Renaissance), follows the original intention and design philosophy of "giving life to accessories," and is dedicated to rooting aristocratic temperament in the details of ordinary life.

In 2013, O'say brand cooperated with domestic capital and established its Greater China brand operation headquarters in Shanghai, aiming to continue the fashion charm inherited by O'say for a century and to convey the theory of European fashion aesthetics to Asia. Whether it is the outstanding design, the profound historical heritage, or the exquisite craftsmanship that has been passed down from the handmade workshop to the present, among all accessory brands in China today, O'say is unique.

The "fashion aesthetics" advocated by O'say is based on rich European classical cultural connotations and profound aesthetic heritage, and elevates and innovates design art through integration with modern fashion creative elements. Each accessory uses Swarovski R-element crystals, paired with environmentally friendly alloy materials, and is produced in strict compliance with European environmental standards. Every accessory perfectly controls details, fashionable yet elegant. In 2014, with its craftsmanship inherited through generations and novel, textured original designs, O'say won widespread recognition in China's fashion industry, receiving the PCLADY *** Design Fashion Award and the Asian Fashion Design Award.

Upon entering China, O'say creatively proposed the cross-border marketing concept of "beauty accessories and beauty care" for the first time in China, introducing accessory brands into domestic cosmetics sales channels. Since opening, O'say has entered cosmetics specialty stores across the country through boutique counters, supplemented by efficient and innovative new market promotion thinking, creative marketing methods, and standardized market operations, and has rapidly developed into a rising star in cross-border marketing. As of now, O'say has established strategic partnerships with major regional distributors in multiple provinces across the country, as well as more than 1,000 retailers. In addition to strong cooperation with cosmetics specialty stores, O'say is simultaneously advancing new cross-border channels: channel development for beauty and hair salon chains and strategic alliances with clothing brands. At the same time, O'say is fully building its own self-operated system and entering major domestic shopping malls.

With three carriages driving side by side offline, O'say is also fully laying out online channels. On the one hand, it is gradually improving the construction of e-commerce platforms such as Vipshop, JD.com, and Tmall; on the other hand, it is building a WeChat business brand community to bring customers a brand-new online shopping experience through interactive entertainment. Moreover, O'say is committed to integrating online resources and offline channels, constantly pursuing and exploring innovative development paths.

O'say's brand journey in China is not only protected by senior and dedicated talent, but also continuously strives to attract professional talent. O'say's headquarters is located in Shanghai Hongqiao Linkong Economic Park, with a first-class office environment, convenient transportation facilities, and various government support policies. O'say always firmly believes that an excellent talent strategy is the core of the company's development. To this end,

O'say has introduced a series of welfare policies for attracting excellent talent, providing rental subsidies for talent apartments, assistance with residence permit points applications, assistance with converting residence permits to permanent residence permits, and talent reward mechanisms, etc. O'say strives to create a good working environment and build a development platform so that excellent talent can realize their dreams here.