I. Pinguan's Development History: Pinguan was founded in 2007. In 2008, it published the inaugural issue of Cosmetics Observer magazine. In the same year, the first China Cosmetics Conference hosted by Pinguan was successfully held. Since then, Pinguan has gradually grown into an innovator and leader in China's cosmetics industry media. In 2014, Pinguan.com was launched, and the WeChat official account of Cosmetics Observer was created, officially starting Pinguan's internetization process. In 2018, the Pinguan APP was launched, marking the beginning of Pinguan's efforts to promote informatization in China's cosmetics industry. In 2020, the Pinguan APP successfully held the first Online Sourcing Festival, pioneering the onlineization of cosmetics exhibitions and becoming a milestone in B2B informatization of China's cosmetics industry. Pinguan has now become a trustworthy information service platform for the cosmetics industry, committed to promoting informatization in the cosmetics industry, enhancing industry efficiency through information technology, and driving industry evolution. II. Pinguan's Products and Services: Currently, the products and projects operated by Pinguan include the Pinguan APP, the WeChat official account of Cosmetics Observer, Pinguan.com, the Pinguan WeChat mini-program, the Pinguan Sourcing Festival, the Sourcing Roadshow, the Online Sourcing Festival, the Investment Live Stream, the Factory Live Stream, the China Cosmetics Conference, the New Youth Forum, Pinguan Open Courses, etc., all of which enjoy widespread influence and a good reputation in the cosmetics industry. Through these products and projects, Pinguan provides three major types of information services for China's cosmetics industry: more professional industry media, a more efficient investment promotion platform, and more practical knowledge services. III. Pinguan's Values: Over more than a decade of development, Pinguan has adhered to the corporate values of integrity, altruism, and continuous improvement, winning broad trust within the cosmetics industry in China and globally, and forging deep friendships with industry professionals at home and abroad. At the same time, Pinguan has also gained the favor of numerous international and domestic cosmetics companies, becoming one of their closest business partners.
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