Heilongjiang Yale Trading Co., Ltd.

Heilongjiang Yale Trading Co., Ltd. was authorized as the 57th franchised independent branch of Hong Kong Lushang Industrial Group. The Group is one of the largest comprehensive department store platforms in China that integrates R&D, production, and sales. It is committed to building a first-class strategic marketing platform and an entrepreneurial incubator for individual transformation into entrepreneurs. Relying on a mature WWI system, strong R&D and production capabilities, and a nationwide marketing network, focusing on the terminal market and supplemented by e-commerce and physical store operations, it has cultivated a large number of successful entrepreneurial entrepreneurs and created many well-known domestic brands such as 1946 Leather Goods, Yidian Jewelry, Olang, Dola, Leidongsai, Hanni, and Dola. The Group has nearly 200 subsidiaries across the country, including Guangzhou Electronic Technology, Guangzhou Investment Management, Zhengzhou Yuzhihua Trading, Chengdu Yihe Commerce, Heilongjiang Chengen Trading, Heilongjiang Yale Trading, Chongqing Yihefeng Electronic Technology, Lanzhou Tongen Commerce, etc., with businesses covering investment, management, training, industry, electronic technology, and other fields.
I. Group Business Philosophy and Structure
1. Operation Model: Online e-commerce + Offline physical O2O model
Through online mall, official website, micro-mall, Taobao store, Weibo promotion and interaction, and offline physical store experience, sales, and logistics, ground marketing teams in major cities across the country directly connect and integrate online and offline.
2. Business Philosophy: Terminal market orientation, optimize core competitiveness, integrate resources, service first. Terminal market orientation: "Those who gain the terminal gain the market," especially true for most department store goods. The Group arranges enterprise resources based on terminal market demand, transforms concepts, changes mindsets, improves capabilities, aims to achieve customer satisfaction, thereby expanding sales and maximizing profits. Optimize core competitiveness: We continuously cultivate corporate core competitiveness—excellent managers, focus on developing corporate brands. Based on continuous optimization of core competitiveness, drive brand development, then steadily develop related diversified businesses.
II. Core competitive advantages mainly include:
1. Standing in the industry for 20 years and continuously growing.
2. Completed the deepening of advanced foreign concepts, combined with localization in China, after precipitation, innovation, and upgrading, a stable corporate architecture has been established.
3. Created industry records for daily sales of single products, continuously refreshing retail sales records in mainland China over 20 years.
4. Possess over 100 first-class marketing elite teams that others admire and envy.
5. Accumulated tens of thousands of high-end customer resources in more than 40 major and medium-sized cities nationwide.
6. Successfully established strategic alliances with many well-known domestic and foreign enterprises, including Blue Moon, China Telecom, Minsheng Bank, Walmart, LG, PCCW, JUSCO, 7-eleven, Gome, etc.
7. Master a complete healthy operating industrial chain including R&D, production, design, sales, logistics, and services. Integrate resources. Rely on marketing platform, through online and offline O2O model, build an integrated platform for enterprises and brands, utilize national ground marketing teams to integrate information resources, achieve resource supply and demand, and win-win. Service first: All consumers first, continuously provide products and services that exceed consumer expectations, is our primary business principle.
III. Self-operated projects:
Electronics: Olang razors, watches
Jewelry: Yidian pearl series, Dola accessories
Leather goods: "yiho1946" series leather goods
Biotechnology: Hanni
Advertising: Golden advertising, DM advertising
Business School: The Business School was formally established in October 2014 in Huangjingou, dedicated to cultivating a strong marketing team and integrating industry marketing resources.
Physical stores: Direct-operated stores grandly opened in major cities such as Zhengzhou, Guangzhou, Chongqing, etc.