[Summary] Servers, storage, software services, and cloud computing solutions
On October 6, 2014, Meg Whitman, then Chairman, President, and CEO of the company, officially announced the split plan of Hewlett-Packard: HP, after 75 years of development, would establish two independently operated technology providers based on different business focuses. Among them, Hewlett Packard Enterprise (HPE) would focus on developing servers, storage, software services, and cloud computing solutions. Our rich intellectual property portfolio and global R&D capabilities are part of the innovation roadmap, aimed at helping enterprises of all sizes, including global corporations and local startups, transition from traditional technology platforms to future IT systems.
Simple and unique brand identity
As the most direct identifier of a brand, trademarks have an extremely wide range of applications. Therefore, the design and application of a trademark need to consider differences across countries, formats, and presentation methods. HPE ultimately selected a distinctive color (green) and shape (rectangle) to highlight its uniqueness. Green symbolizes life and growth, and growing together with customers and partners is the core philosophy of HPE; the striking rectangle represents openness and transparency, aiming to create more possibilities together.
Inheriting tradition, accelerating the future
The process of rebranding requires respect for history. The accumulated history and traditions of a company can not only earn trust for the new company but also allow shareholders to see new opportunities and hopes. Successful rebranding requires enterprises to carry forward the classics, stand in the present, and look to the future.
Emphasizing the connection between brand and corporate mission
The creation of a brand-new brand means an opportunity to reshape corporate culture. HPE's simple trademark conveys the agility and focus of the new enterprise. It is both a commitment to the public and an inspiration to employees.
This is Hewlett Packard Enterprise, a unique, independent, fearless, and focused brand.
The future is coming; we never stop!
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What does Hewlett Packard Enterprise (China) Co., Ltd. require? Who is HPE hiring? HPE recruitment: 销售类占比最多占56%，其次是工厂生产类占32%. What education can get in at HPE? 本科占比最多占80%，其次是不限占20%. Work experience required at HPE? 5-10年占比最多占92%，其次是3-5年占4%. Where are the job locations at HPE? 大连占比最多占36%，其次是北京占24%. Based on job postings from the past year, for reference only.
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