吉投人遵循现代企业发展规律并结合集团实际，确立了“诚信、和谐、求实、创新”的核心理念，提出了让全体员工“体面生活，快乐工作”的文化使命和“塑造吉投品牌，打造国内一流的省级综合投资集团”的企业目标，创造了丰富多彩的企业文化载体，发掘、凝炼、升华出了独具吉投特色的人本观、社会责任观、发展观、危机观等各种企业价值观，逐步建立起了吉投集团深邃厚重的价值观体系，为吉投集团的存在价值和吉投人的执着追求找到了理想的诠释和注解。
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