Chongqing Zhimaguan Industrial Co., Ltd.

Chongqing Zhimaguan Industrial Co., Ltd. (Zhimaguan Co., Ltd.) was founded in 1984 and has gone through stages including Jiangjin Xianlong Food Factory, Jiangjin Shunfa Sesame Candy Factory, and Chongqing Zhimaguan Food Co., Ltd. It is a leisure food production enterprise with a relatively high degree of scale in the Southwest region, integrating scale, research and development, production, sales, and brand building. The company adheres to the business philosophy of "high quality, innovation, and health." With delicious food, excellent service, and precise market positioning, it has grown into a Chongqing specialty*. Its "Zhimaguan" and "Shunfa" trademarks have been continuously rated as Chongqing * trademarks, and the Zhimaguan brand is valued at 17.11 million yuan. The company has been awarded multiple honors including "Top 20 Chongqing Leisure Tourism Food Enterprises," "Consumer Trustworthy Enterprise," "Chongqing Agricultural Product Processing Demonstration Enterprise," "Top 100 Chongqing Agricultural Product Processing Industry," and "Chongqing Agricultural Industrialization Municipal Leading Enterprise."
The company owns Xi'an Daishu Trading Co., Ltd., Chongqing Zhimaguan Internet Technology Co., Ltd., Jiangjin Zhimaguan and other branches and subsidiaries, and controls Shanghai Kunxi Investment Co., Ltd., Chongqing Zhimaguan General Aviation Co., Ltd., Changlu General Aviation Co., Ltd., Chongqing Jimuta Investment Management Co., Ltd., and several other enterprises.
The company has five major series including rice crackers, sesame sticks, weird-flavored broad beans, dried tofu, and Koukou crispy sesame slices, with nearly 200 products in total. Among them, sesame sticks and weird-flavored broad beans have become top sellers in their categories on both online and offline platforms, with category sales ***. After 30 years of development, the company has formed a nationwide market layout across all channels. Its products have entered approximately 30,000 physical stores of major well-known domestic and international supermarkets, chain supermarkets, and convenience stores, with channel value estimated at approximately 1 billion yuan and cumulative sales revenue of nearly 2 billion yuan.
The company's products are exported to developed countries in Europe and North America and are deeply loved by consumers worldwide. Driven by the "Internet + Food" model, in order to build a food ecological industry chain for the 21st century, Zhimaguan completed the cluster integration of Southwest e-commerce and established the Southwest Food E-commerce Alliance. In 2015, it introduced Alibaba's hundred-million-level leadership team to build the Zhimaguan e-commerce sales system, covering 16 platforms across the entire network, with a total of 23 e-commerce stores, and *** daily sales exceeding 1 million yuan. Zhimaguan e-commerce is moving forward with the goal of clustering excellent food brands in the Southwest and building the *** generation operation service system in the Southwest region!
The company began its New Third Board listing coaching plan in October 2015 and planned to be listed on the New Third Board within one year. There are four cooperating institutions for the listing: Chongqing Lianquan Equity Investment Fund Management Co., Ltd., Guorong Securities, Zhongshun Huayin Wuzhou Accounting Firm, and Deheng Law Firm. The listing application began in June 2016, and it is expected to be successfully listed in September 2016.
Facing the challenges of the new century, all colleagues of Zhimaguan will continue to use wisdom and sweat to realize the new journey of large-scale development of the Zhimaguan enterprise group; using the sail of modern technology to promote and strengthen the aircraft carrier of Zhimaguan traditional cuisine!